About the Role

We’re seeking a strategic and results-driven Senior Director of SEO & CRO to lead and evolve our organic growth and conversion optimization capabilities across a diverse client portfolio.

This is a high-impact leadership role responsible for driving measurable business outcomes— owning performance across SEO and CRO while shaping how these disciplines integrate with Paid Media, Analytics, UX, and Marketing Automation to deliver full-funnel growth.

You’ll lead a team of experts, influence executive-level client strategy, and play a key role in scaling both client revenue and agency capabilities.

What You’ll Own

Strategic Leadership & Vision

• Define and lead the SEO & CRO vision, ensuring alignment with broader digital marketing strategies and client business objectives.
• Translate complex data into actionable, revenue-driving strategies across the full customer journey.
• Partner cross-functionally to ensure organic, paid, UX and web development strategies are integrated and mutually reinforcing.
• Anticipate industry shifts (AI in search, SERP evolution, personalization, experimentation frameworks) and position the agency ahead of the curve.

Client Growth & Impact

• Serve as a senior strategic advisor to key clients—guiding SEO, CRO, and full-funnel digital strategies.
• Identify and drive client growth opportunities through cross-sell and upsell initiatives.
• Lead or support new business pitches, articulating differentiated SEO/CRO strategies tied to measurable outcomes.
• Ensure delivery of clear, compelling performance narratives that connect data to business impact.

Team Leadership & Development

• Lead, mentor, and scale a team of SEO and CRO strategists, fostering high performance and continuous growth.
• Build and develop future leaders, strengthening bench depth across the organization.
• Establish clear performance expectations, KPIs, and career pathways.
• Promote a culture of collaboration, experimentation, and accountability.

Operational Excellence & Performance

• Own team performance across:
  • Client outcomes (traffic, rankings, conversion rates, revenue impact)
  • Delivery quality and consistency
  • Resource allocation, utilization, and profitability

• Build, maintain and refine scalable processes for SEO and CRO execution, testing, and reporting.
• Standardize best practices across:
  • Technical SEO
  • Emerging AEO tactics and KPIs
  • Content strategy, optimization and scale where applicable
  • Experimentation frameworks (A/B, multivariate testing)
  • Conversion funnel optimization

Cross-Functional Collaboration

• Partner closely with Paid Media, Analytics, UX, Development, and Account teams to deliver integrated solutions.
• Align SEO and CRO strategies with creative, content, and technical execution.
• Ensure seamless collaboration across teams to drive performance improvements.

What Success Looks Like

• Consistent organic traffic and conversion growth across a multi-client portfolio.
• Measurable client revenue expansion driven by SEO & CRO initiatives.
• High-performing, engaged team with strong leadership bench.
• Scalable, repeatable frameworks that elevate delivery quality across accounts.
• Meaningful contribution to new business wins and client retention.

Qualifications

• 8+ years in digital marketing, with deep expertise in SEO and CRO within an agency environment.
• 5+ years leading and scaling high-performing teams.
• Proven success driving client growth through organic and conversion strategies.
• Experience working across multi-client portfolios and diverse industries.

Capabilities

• Deep expertise in technical SEO, content strategy, and search intent optimization.
• Strong knowledge of conversion rate optimization methodologies and experimentation frameworks.
• Experience with analytics platforms (GA4, testing tools, data visualization).
• Strong understanding of Paid Media, UX/UI, Marketing Automation, and full-funnel digital strategy.

Leadership & Communication

• Exceptional ability to influence senior stakeholders—both internally and client-side.
• Skilled at translating complex data into clear, compelling narratives.
• Proven ability to align cross-functional teams around a shared vision.
• Strong executive presence in presentations, pitches, and client conversations.

Business & Growth Mindset

• Demonstrated success contributing to new business, cross-sell, and upsell opportunities.
• Ability to balance strategic leadership with operational execution.
• Comfortable navigating ambiguity, competing priorities, and high-growth environments.

Why This Role Matters

This role is critical to advancing our position as a leader in performance-driven digital marketing. You’ll shape how SEO and CRO drive not just traffic—but meaningful, measurable business outcomes for our clients.