You Can't Fake Culture — And Other Lessons From Building a Business

Here’s a glimpse of what you’ll learn:

  • Why did Marc Reifenrath help start Spinutech, and how did the idea come about?
  • How Spinutech’s culture developed over time
  • What companies often overlook when it comes to culture
  • Marc describes Spinutech’s current culture and core values
  • Why culture is a competitive advantage — and why you shouldn’t modify your culture for your clients

In this episode…

Company culture could make or break your business. How do you develop an outstanding culture and use it to drive your company forward?

When Marc Reifenrath and his friends started Spinutech in college, they created the company as a resume-builder. However, their passion for the industry grew substantially each year, and now Spinutech is one of the premier full-service digital marketing agencies in the country. The secret behind all of this growth? Strong company culture and core values. You can’t fake culture and shouldn’t change your values for anyone else. To become an industry leader, you must know who you are and use it to drive every action and decision.

In this episode, Chad Franzen of Rise25 interviews Marc Reifenrath, Co-founder and CEO of Spinutech, to talk about everything from culture to core values. Marc shares how Spinutech developed over time, the mistakes many companies make when it comes to culture, and why culture is an all-encompassing competitive advantage.

Sponsor for this episode...

This episode is brought to you by Spinutech. Spinutech is a premium digital growth agency that specializes in revitalizing lead-generation strategies and accelerating online sales for top brands.

To learn more, go to

Guest Contact Details

Marc Reifenrath is the Co-founder and CEO of Spinutech, a full-service website design and digital marketing agency dedicated to developing customized and data-driven digital marketing solutions. Marc watched Spinutech grow from a college startup to one of the premier digital marketing agencies in the country, and he understands how culture plays a critical role in a company’s success. Outside of his role as CEO, Marc hosts the Culture Starts With U podcast and is an active member of the Young Presidents’ Organization (YPO).

Latest Podcasts

George Spowart

Branding and Marketing Tips for Scaling

George Spowart | Red Rover

Steve Weintraub

The Golden Nuggets of a Thriving Family-Owned Jewelry Store

Steve Weintraub | Gold & Diamond Source

Christian Banach

From Party Promoter to Agency Leader

Christian Banach | Chief Growth Officer, Christian Banach LLC

Kevin Hourigan

The Journey to Becoming a Better Leader

Mary Harris | Vice President of Marketing, SRS Real Estate Partners

Ed Buckley

Scaling in the Health & Wellness Industry

Ed Buckley | CEO, FitOn Health

Ken Clinton

Leading the Boatbuilding Industry

Ken Clinton | President, Intrepid Powerboats

Sean Magennis

Leading with Compassion & Integrity

Sean Magennis | CEO, Mutual Capital Alliance

Bob Murphy

How to Thrive in the Insurance Industry

Bob Murphy | Chief Revenue Officer, Patra Corporation

Pernell Cezar

Making an Impact

Pernell Cezar | CEO and Co-Founder, BLK & Bold Specialty Beverages

Pernell Cezar

Filling in the Blank Spaces

Tyler Kelly | President, Basis Technologies

Marc Scantlin

Staying Uncomfortable & Learning from Everyone

Marc Scantlin | President, Kemin Industries

Jeff Albright

Living Core Values Through Daily Behaviors

Jeff Albright | North America President, Yanmar

Rand Fishkin

Building Better Boundaries in the Workplace

Rand Fishkin | CEO, SparkToro