Increase revenue with successful B2B ecommerce.
While B2C ecommerce transactions tend to be straight forward and lower value, B2B ecommerce tends to be higher value, more complex, and subject to additional shipping requirements, rules, and regulations. When it comes to building a B2B ecommerce website, our first objective is to learn about the strategies and distribution methods currently in place so we can create a site that fits seamlessly into your organization’s overall strategy.
The business-to-business online sales customer is generally already familiar with your product and has different needs than a B2C consumer. With a thorough understanding of your industry and your sales process in mind, we build a streamlined purchasing process for your B2B ecommerce site making it quick and easy for your customers to see enhanced product details and painlessly place their orders.
Because of the recurring nature and large scope of business orders, it’s not uncommon for B2B sites to have unique pricing variables. Additionally, some B2B ecommerce sites also facilitate B2C sales. Whether offering different customer levels, pricing tiers, or special discounts, we create a buying experience that serves the different audiences your business serves.
When you’re running a large operation, you want to make sure all of your systems work together. We have experience integrating ecommerce sites with different back-end (ERP) or third-party systems for streamlined solutions. B2B sites in particular often require additional customizations that reflect internal business protocols. Rather than trying to fit your business into a canned solution, we implement the necessary structure and provide the appropriate features to meet your specific requirements.