4 Ways You’re Not Utilizing Marketing Automation (But Should Be)

It’s probably safe to assume you’re well aware of what marketing automation is. I would venture to guess it’s already incorporated into your digital marketing strategy.

But what if you’re barely scratching the surface of what it can do?

We’re having conversations every day with clients and prospects about unique ways they could be leveraging marketing automation — ways that had never occurred to them.

It’s okay if they haven’t occurred to you, either, because we’re about to give them away for free.

1. Maximize the Return on Your Marketing Dollars

Believe it or not, there is life after the point of purchase — and it’s in the best interest of your bottom line to take advantage of it.

By implementing automated journeys based on customer actions and purchases, you can nurture and retain your current customers, growing the ROI on the marketing dollars you invested in acquiring them. Cultivating long-term relationships with customers not only fosters loyalty and drives revenue, but it also reduces the pressure to spend more to acquire more.

2. Make Your Data More Organized and Accessible

All that data but nowhere to put it?

Your marketing automation platform is home sweet home for your data. It can act as a central hub for gathering, linking, and sharing data across different departments such as marketing, sales, and customer support. This centralized approach ensures that all relevant data is readily accessible to all teams, serving as a source of truth.

3. Take a 360-Degree View of Your Marketing Performance

If you build automated reporting, the insights will come.

By gathering real-time data on your campaigns and workflows, you can regularly monitor how they are performing and provide actionable insights to your marketing and sales teams on how to optimize their strategies. Implementing cross-team campaign insights through automated reporting dashboards, covering paid media, social media, and email, also provides a comprehensive view of campaign performance. This holistic perspective goes beyond analyzing individual channels, offering greater insights and enabling more informed decision-making.

4. Make Your Marketing Automation Go Mobile

Marketing automation is so much more than emails.

Go beyond conventional email marketing and embrace mobile marketing. Utilizing web push notifications, in-app notifications, and SMS alongside email marketing allows businesses to create a cohesive and personalized messaging strategy across multiple platforms.

This multi-channel approach enhances the reach and effectiveness of your marketing, ensuring that messages resonate with users on various devices and platforms.

What Can Marketing Automation Do for You?

The answer: More than you know.

If you’re interested in getting into specifics about how you can expand your use of marketing automation to support your business goals, let’s chat.