AI-Powered Ad Campaigns Boost Ecommerce Sales for Supply Company
Published by Spinutech on July 31, 2023
The client had been in the plumbing supply business for more than 50 years, offering a wide range of plumbing, HVAC, irrigation, hydronics, and solar products. They had invested heavily in state-of-the-art warehousing systems and technologies to expand their business into the ecommerce space, enabling them to serve customers across the country.
Seeking to scale revenue and increase the number of purchases, the client made the decision to switch from manual bidding with Product Listing Ads to leveraging machine learning via Google Ads. By automating and optimizing their Google Ads campaigns using AI, the client aimed to unlock new growth opportunities and maximize their return on ad spend.
The client partnered with Spinutech to drive the strategy behind their AI-powered Google Ads campaigns. Even though the bidding would be automated, it was critical to find an agency partner that could monitor the campaigns regularly, review performance data, and optimize the campaigns as needed. Our team performed a comprehensive analysis of the client’s existing advertising strategies, audience targeting, and competitive landscape. The findings from that analysis served as the foundation for a strategy tailor-made for their needs.
By harnessing the power of machine learning in their Google Ads campaigns with strategic guidance from Spinutech, the client saw a significant increase in revenue and a surge in customer purchases. The AI-driven campaigns enabled the optimization of bidding strategies, ad targeting, and ad creative generation, resulting in higher click volume, conversion rates (CR), and return on ad spend (ROAS). Furthermore, the AI continuously learned and adapted to customer behavior, enhancing the overall effectiveness of the advertising campaigns.
Well Now You Know How We Did It
Our secret is out. But was it ever really a secret to begin with? After all, you can hand anyone the keys to a race car and provide them a detailed plan for how to win the race, but we wouldn’t advise betting on them finishing in first place. Because it’s not about the car. It’s about the driver. And this case study is only one example of what our drivers -- the most talented digital marketers from around the country -- are capable of behind the wheel.
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