PAID MEDIA
CTV & OTT Advertising Services
Your brand — front and center on every screen.
TV has gone digital — and so have your customers. Connected TV (CTV) and Over-the-Top (OTT) advertising combine the storytelling power of television with the precision targeting and measurement of digital marketing. At Spinutech, we help brands bridge that gap, creating campaigns that reach viewers where they're already streaming while delivering real, measurable results.
Our paid media team builds custom streaming strategies that integrate seamlessly with your broader digital marketing efforts. Whether your goal is awareness, engagement, or direct conversions, we leverage CTV and OTT to get your message on the biggest screen in the room — and then follow it across every device in the household.
CTV & OTT ADVERTISING
How CTV and OTT advertising work for your brand
Connected TV (CTV):
CTV refers to internet-connected televisions or devices like Roku, Amazon Fire TV, and smart TVs. CTV advertising allows your brand to reach cord-cutters and cord-nevers alike with high-quality, non-skippable video ads. This isn't spray-and-pray TV buying. It's targeted, trackable, and integrated with the rest of your digital strategy.
Over-the-Top (OTT):
OTT advertising delivers streaming video ads across any device connected to the internet, TVs, laptops, tablets, or mobile devices. Platforms like Hulu, Peacock, and Sling are prime real estate for reaching audiences with tailored, data-driven messaging. OTT makes TV-level exposure possible with the added flexibility to reach viewers anywhere they stream, not just on the couch.
Both CTV and OTT offer the scale of TV advertising, but with digital precision that's measurable, adaptable, and built to drive ROI.
THE STREAMING ADVANTAGE
Benefits of CTV and OTT marketing
CTV and OTT offer targeting and measurability that traditional TV cannot match. Brands can reach specific audiences based on demographics, interests, and streaming behavior while tracking impressions, view-through rates, and conversions. Streaming ads are non-skippable and highly viewable, ensuring your message is seen in its entirety. These campaigns integrate seamlessly across devices so viewers can be retargeted on mobile or desktop after engaging with your ad on TV.
Budgets are flexible, and campaigns can scale quickly to match your goals. Our team custom builds each strategy to align with your objectives, addressing your business challenges and optimizing throughout the campaign to maximize performance.
MAXIMIZE YOUR MARKETING
Our CTV and OTT services and strategies
We approach CTV and OTT advertising with a strategy-first mindset, tailoring every campaign to your audience, goals, and industry.
Custom Streaming Strategy Development
Platform-specific plans built on audience insights and campaign goals.
CTV and OTT Media Buying
Access to premium inventory across major streaming networks and devices.
Full-Funnel Campaigns
Blending top-of-funnel awareness with conversion-driving retargeting.
Cross-Device Retargeting
Re-engage streaming viewers on mobile, desktop, and other devices.
Attribution and Performance Tracking
Connect ad exposure to tangible results through detailed analytics.
Custom Streaming Strategy Development
Platform-specific plans built on audience insights and campaign goals.
CTV and OTT Media Buying
Access to premium inventory across major streaming networks and devices.
Full-Funnel Campaigns
Blending top-of-funnel awareness with conversion-driving retargeting.
Cross-Device Retargeting
Re-engage streaming viewers on mobile, desktop, and other devices.
Attribution and Performance Tracking
Connect ad exposure to tangible results through detailed analytics.
WHY SPINUTECH?
Why choose Spinutech as your CTV and OTT advertising company
Spinutech takes a performance-driven approach to streaming campaigns. We continuously optimize based on live performance data, ensuring that each impression drives value toward your goals. Our expertise spans both storytelling and data, combining the reach of television with the precision of digital advertising.
From cutting media spend while driving record-setting revenue growth to transforming untapped channels into top-performing revenue streams, our work proves the impact of a data-backed, strategy-first approach. With Spinutech, you gain a partner who understands how to align CTV and OTT advertising with your broader marketing ecosystem to deliver measurable business results.
FURTHER READING
Catch up on the latest in paid media news and trends
CTV and OTT FAQs
FREQUENTLY ASKED QUESTIONS
CTV is advertising delivered to internet-connected televisions or devices, while OTT refers to streaming content delivered over the internet across any device. Together, they combine TV reach with digital precision.
Traditional TV buys cast a wide net without precision or measurement. CTV and OTT ads target specific audiences and provide trackable metrics, ensuring your budget is used efficiently.
We manage campaigns across platforms such as Hulu, Roku, Amazon Fire TV, Peacock, Sling, and YouTube TV to reach viewers wherever they stream.
We track view-through rates, impressions, conversions, and cross-device actions, connecting streaming exposure to measurable business outcomes.
CTV and OTT campaigns deliver both. They build brand awareness at scale while driving measurable actions through interactive features, retargeting, and data-backed optimization.
If your audience streams content, CTV and OTT are powerful tools for reaching them. They pair the influence of TV with the targeting and measurability of digital advertising to deliver real results.
OUR LOCATIONS
CTV and OTT ad agency near you
Whether your audience is local, regional, or national, Spinutech has the expertise to deliver. With team members across more than 30 states and offices in Cedar Falls, Des Moines, and Tampa, we provide nationwide support while maintaining local insight. Our remote-friendly approach ensures we can serve clients anywhere without compromising collaboration or service.
