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Influencer Marketing

Word of mouth matters. Tap into the power of social media personalities and peer recommendations to encourage consumers to engage with your brand.

Increase user engagement with successful influencer marketing.

Consumers trust the people they follow on social media. So when those people talk about you on their accounts, that post can lead to increased awareness and a higher ROI for your brand. By partnering with industry-specific thought leaders or trusted peers, you can encourage consumers to engage with your brand. In fact, when it comes to making a purchase, 49 percent of consumers depend on influencer recommendations.*

Let us do the heavy lifting and set you up with an influencer marketing strategy designed to raise awareness about your products or services, no matter your industry. We take an individual approach to developing the most effective execution to move consumers through the purchasing funnel.

The Influencer Marketing Process

The first step in a successful influencer marketing strategy is to identify industry-appropriate influencers. We do the research — taking into consideration factors like audience size, voice and tone, and brand affinity — and the outreach to get you connected to your new brand advocate. You can request that your influencers share branded content across their personal social channels or you can pay influencers to create content for your brand's platforms. Many brands opt for a combo of the two.

Influencer content often comes from exclusive visits, special events, or product distribution. We’ll create the framework for your influencer marketing campaign, keep tabs on it during the promotion period, and then put all the data together in a report so you can see the results of your strategy.

Influencer Marketing Platforms

There are different benefits to working with influencers on different platforms. While all forms of influencer marketing generate awareness and help the bottom line, some platforms work better at each objective.

  • YouTube. YouTube videos have more longevity than content on other platforms. Influencer marketing campaigns on this platform are more expensive but have the potential to generate high sales and brand awareness.
  • Instagram. Instagram posts and stories help boost brand visibility and sales. Linked stories with a “swipe up” feature can generate high conversions.
  • Blogs. A branded post on an influencer’s blog is a great sales driver. Depending on the number of unique visitors, this can be a more expensive option, but one that leads to a high payout.

Other influencer platforms include Facebook, Twitter, Pinterest, and Snapchat. While these platforms don’t always see the same level of engagement or conversion, they still play an important role in your influencer strategy if that is where your audience is. Carefully selecting the best platform for your message is an important part of a viral marketing strategy.

Influencers for Every Market

Influencers range from a macro-influencer level — users with more than 1 million subscribers — all the way down to nano-influencers — users with less than 1,000 followers. Costs increase as you scale up the levels, but influencers at every level provide different benefits. A large nationwide brand looking to tap into a particular demographic might consider a macro-influencer. A well-known public figure who resonates with your target market can carry some serious clout and influence consumer decisions. Brands looking to create awareness within a local market might look to a micro- or even a nano-influencer. In this type of market, the trustworthiness from a community member can be more effective than a well-known personality without community ties.

*According to the Digital Marketing Institute

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