GROW YOUR BUSINESS
Manufacturing Digital Marketing Agency
Spinutech is a digital agency that has been building strategies with measurable results and proven ROI for more than 20 years.
We know your challenges and, better yet, we know how to solve them.
A PROVEN PARTNER
We’ve succeeded in the manufacturing industry
And we only succeed when we deliver results for our clients.
Look at what we were able to achieve for Yanmar: We were able to double their U.S. market share in 18 months.
Our team was able to drive game-changing gains for their brand:
- 200% increase in compact tractor market share (their primary product market)
- 30% boost in branded search volume
- 1,296% ROI in Texas, two years after entering the market and opening a new distribution center
How was any of this possible?
According to Jeff Albright, President of Yanmar America, the answer is simple: Spinutech.
"We were able to double market share in 18 months. The only thing we changed in those 18 months was an increased focus on digital marketing with Spinutech," he says.
Our work
Manufacturing Digital Marketing Case Study
Check out our work with Yanmar America to see how we helped them increase market share through a targeted digital marketing strategy. The strategies we implemented — SEO, content strategy, paid media, and marketing automation — are the same approaches we use to drive success in the manufacturing industry.
INDUSTRY EXPERIENCE
We know your challenges
Extended Product Shelf Life
Customers are holding on to their equipment longer than ever before.
We were able to address this challenge head-on as the agency partner to Yanmar:
- Full-Funnel Paid Search. Prioritizing primary lead conversions and importing Salesforce into Google Ads to give us strategic insights into key audiences and regions.
- Targeted Social Lead-Gen. Leveraging first-party data collected from in-app form fills, driving a higher volume of leads at a more efficient cost.
- Automated Lead Nurturing. Marketing automation campaigns developed to further educate and inform prospective customers on Yanmar’s value propositions.
The impact:
- 62% increase in franchise leads
- 17% increase in quote requests
- 2x the market share in just 18 months
Market Share Growth
What would you do with more market share?
Because we can grow yours.
We understand how critical it is for manufacturers to expand into new markets — and we know what it takes to achieve global market expansion:
- Localized content and campaigns tailored for cultural contexts.
- Navigating different regulatory environments.
- Adapting and optimizing strategies across different regions.
Technical Writing
Equipment manufacturers deal with highly complex products and technologies. The challenge lies in effectively communicating the technical complexity to potential customers.
Creating effective marketing content for manufacturing equipment requires:
- Producing highly technical yet accessible content
- Developing interactive content (e.g. 3D product visualizations and virtual demos)
- Balancing the need for detailed specifications with engaging storytelling
Web Presence
Buyers look at your website well before they’re ready to make a purchase. And if they can’t find the answers they’re looking for, they’ll leave your site and drop out of your funnel.
An intuitive website that is responsive, ADA compliant, and informative will support your sales team and drive lead generation.
From ecommerce platforms to preferred partner portals, we create carefully designed solutions that improve visibility, build trust, and affirm the quality of your products and services.
OUR CAPABILITIES
Our manufacturing digital marketing services.
Spinutech’s digital marketing services help manufacturing brands thrive with strategies designed to address the unique operational challenges of your industry. Our expertise spans a range of tactics, delivering tailored solutions that meet your needs and drive sustainable growth for long-term success.
Manufacturing Content Strategy
Not every manufacturing company has a content strategy, but every successful one does. Our tailored approach ensures your messaging connects with your target audience, builds trust, and drives measurable results.
Manufacturing CRO
If you're investing in attracting clients to your manufacturing company’s website, make sure you’re rolling out the digital welcome mat to convert those visitors into loyal customers. Meet your new best friend: CRO.
Manufacturing Data & Analytics
Say goodbye to educated guesses and hello to data-backed success with our analytics team. We turn numbers into actionable insights, helping your manufacturing business make smarter, results-driven decisions.
Manufacturing Email & Marketing Automation
Generating leads is only half the battle for your grocery store. Email and marketing automation handle the follow-through. Our custom strategies ensure your marketing works smarter, keeping your shoppers engaged and coming back for more.
Manufacturing Paid Marketing
Stretch your manufacturing company’s paid media dollars further with our expertise. We transform clicks into loyal clients and ad spend into measurable results. Get ready for a surge in traffic that drives sales and builds lasting relationships.
Manufacturing SEO
Buyers are searching for you. Our SEO strategies will guide them to your manufacturing company’s website. Start attracting the right traffic and turning first-time visitors into loyal, repeat customers.
Manufacturing Social Media Marketing
Elevate your manufacturing brand with our social media strategies. We transform Likes into loyalty and followers into long-term clients, strengthening your presence and driving business growth.
BUILD A BETTER WEBSITE
Manufacturing Website Design & Development
In the competitive manufacturing industry, your website serves as more than just an online presence — it’s a critical tool for engaging clients, showcasing products, and driving business growth. At Spinutech, we develop manufacturing websites with user-friendly design, helping you build an online presence that not only attracts visitors but converts them into loyal customers.
A Spinutech-built manufacturing company website is designed for:
- Product Showcase and Catalogs: Display your products with detailed descriptions, high-quality images, and specifications to help potential clients make informed decisions.
- Client and Dealer Portals: We can integrate secure login areas for customers, dealers, or distributors to access exclusive content, track orders, and communicate with your team.
- Scalability and Integration: Our websites are built to grow with your business, supporting features such as inventory management, CRM integration, and eCommerce functionality to meet the evolving needs of your manufacturing operations.
WHY SPINUTECH
Why choose Spinutech as your manufacturing marketing agency?
At Spinutech, we offer digital marketing services tailored to help manufacturing companies maximize performance across multiple channels and platforms. Our team of experts develops customized strategies that drive growth, enhance customer engagement, and build brand loyalty.
With a dedicated account team structure, we ensure seamless management and execution of your campaigns while providing transparent reporting on key performance metrics. This way, you’ll always understand the "why" behind our strategies and see the tangible value they deliver.
Partnering with Spinutech means leveraging a data-driven approach to achieve measurable results, giving your manufacturing business a competitive edge in the ever-evolving digital landscape.
OUR LOCATIONS
Manufacturing Digital Marketing Near You
Our digital marketing and website design & development services are available to manufacturing companies across the U.S., combining remote capabilities with local expertise to serve brands anywhere. With a team spread throughout the country, Spinutech offers the perfect blend of personalized service and nationwide reach, ensuring your digital marketing is tailored to both your market and your goals.
Our office locations:
LET’S CONNECT
Schedule a Free Strategy Consultation
We know marketing leaders face tough questions about performance, strategy, and ROI. In a free, 20-minute conversation, our senior strategy experts will assess your current approach, offer insights, and help identify opportunities—no pressure, just value.