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Spinutech-optimized paid media campaigns exceed ambitious leads challenge

Project Overview

Services

AgencyBloc is an agency management system that provides life and health insurance agencies the means to secure and grow their business through an industry-specific CRM, commissions processing, and integrated business and sales automation.

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The Challenge

AgencyBloc sought to grow their market share and challenged Spinutech with increasing their leads by 30% year-over-year.

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Our Strategy

Our team deployed an aggressive full-funnel lead generation strategy — leveraging paid media and paid social, specifically — to feed a 30% growth goal set by AgencyBloc.

We took our paid media strategy to the next level by optimizing campaigns based on lead quality/sales funnel data from HubSpot. Our campaign strategy focused on understanding and leveraging lead quality and lifetime customer value.

Our paid social strategy embraced a sequential messaging approach, utilizing a series of ads targeting users at different stages of the funnel.

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The Results

By year’s end, we were able to achieve 110% of AgencyBloc’s aggressive 30% lead increase challenge.

By leveraging this more robust data set in our paid media campaigns, we grew our qualified leads by 39% YoY at a cost per qualified lead of $176. Paid social video ads recorded 1.5 million Thruplays, consideration phase ads drove more 70,000+ clicks, and remarketing efforts contributed more than 270 direct and assisted conversions.

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110%

of the client's lead goal

39%

increase in qualified leads YoY

270

total remarketing conversions

“Spinutech has helped us smash our goals for the last 5 years and continues to deliver the results we're looking for.”

Erica Kiefer, AgencyBloc

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