AgencyBloc is an agency management system that provides life and health insurance agencies the means to secure and grow their business through an industry-specific CRM, commissions processing, and integrated business and sales automation.

The Challenge
AgencyBloc sought to grow their market share and challenged Spinutech with increasing their leads by 30% year-over-year.



Our Strategy
Our team deployed an aggressive full-funnel lead generation strategy — leveraging paid media and paid social, specifically — to feed a 30% growth goal set by AgencyBloc.
We took our paid media strategy to the next level by optimizing campaigns based on lead quality/sales funnel data from HubSpot. Our campaign strategy focused on understanding and leveraging lead quality and lifetime customer value.
Our paid social strategy embraced a sequential messaging approach, utilizing a series of ads targeting users at different stages of the funnel.


The Results
By year’s end, we were able to achieve 110% of AgencyBloc’s aggressive 30% lead increase challenge.
By leveraging this more robust data set in our paid media campaigns, we grew our qualified leads by 39% YoY at a cost per qualified lead of $176. Paid social video ads recorded 1.5 million Thruplays, consideration phase ads drove more 70,000+ clicks, and remarketing efforts contributed more than 270 direct and assisted conversions.


110%
of the client's lead goal
39%
increase in qualified leads YoY
270
total remarketing conversions
“Spinutech has helped us smash our goals for the last 5 years and continues to deliver the results we're looking for.”