Spinutech Heads to SMASH 2026 to Talk Visibility in the Age of AI

The way prospective residents and their loved ones discover senior living communities is changing. And at SMASH 2026, Spinutech will be part of the conversation about what that means for senior living marketers.

Kip Russell, Senior Director of Business Insights, and Dana Kelley, Account Director, will represent Spinutech at the Senior Care Marketing & Sales Summit (SMASH), on October 5–7, 2026, at the JW Marriott Resort & Spa in Las Vegas. The event brings together more than 500 senior sales, marketing, and executive leaders from multi-site senior living providers to explore strategies for driving occupancy, revenue, and growth.

Kip will also take the stage to share how senior living providers can rethink visibility as AI transforms the way people search, research, and make decisions.

Built to Be Found in the Age of AI

Kip's session, "Built to Be Found in the Age of AI," will explore how senior living communities can earn visibility before older adults and their loved ones ever visit their websites.

That's increasingly important because discovery no longer happens in one place. Prospective residents and their loved ones are searching, asking questions, comparing options, reading reviews, and validating their decisions across a fragmented digital journey. Spinutech's approach to modern visibility addresses that journey across traditional search, AI-powered discovery, local search and listings, content, reputation and reviews, and paid media.

During the session, Kip will explore what senior living marketers need to consider as AI changes discovery, including how communities can strengthen their presence across AI, search, and reviews and build the authority and trust necessary to become part of a family's consideration set.

Senior Living Marketing Built Around Move-Ins

Visibility is only valuable if it ultimately contributes to business outcomes.

Spinutech has deep experience helping senior living providers address the challenges unique to the industry: Long decision-making cycles, complex local markets, the need to earn trust with both prospective residents and their loved ones, and the pressure to generate leads that actually turn into tours and move-ins.

Our full-funnel approach sits at the heart of our Senior Living Provider Playbook, which outlines how Spinutech integrates SEO, paid media, social, content, and web design and UX to engage prospective residents throughout their journey.

How Visible Are Your Communities?

The path to a move-in can begin long before a prospective resident or one of their loved ones schedules a tour — or even reaches your website.

That's why Spinutech offers senior living providers a free Brand Visibility Audit to uncover where communities are being discovered, where competitors may be gaining ground, how the brand appears across traditional and AI-powered search, and where gaps exist in local visibility.