Beyond the Buzzwords
You know the buzzwords. We pull back the curtain to reveal what they actually mean for you.
5 Takeaways from Google’s AI Executive Roundtable
AI is changing how people search — and how marketers need to think about performance.
The brands that gain an advantage won’t simply be the ones using AI. They’ll be the ones adapting faster as the technology, platforms, and customer journey continue to evolve.
ABM is for any brand ready to play smarter.
Meghann Anderson-Russell shares five takeaways from Google’s AI Executive Roundtable in New York City:
- Get comfortable with constant change
- Rethink what “good performance” means
- Give AI better data and better signals
- Know when to sacrifice efficiency for business outcomes
- Think beyond search to the entire discovery journey
Learn more about Spinutech
For more than 20 years, Spinutech has been building digital performance strategies with measurable results and proven ROI. Our strategies are fueled by data-driven insights and optimized through transparent reporting.
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