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You Can't Fake Culture — And Other Lessons From Building a Business

Published by Spinutech on May 24, 2023

Here’s a glimpse of what you’ll learn:

  • Why did Marc Reifenrath help start Spinutech, and how did the idea come about?
  • How Spinutech’s culture developed over time
  • What companies often overlook when it comes to culture
  • Marc describes Spinutech’s current culture and core values
  • Why culture is a competitive advantage — and why you shouldn’t modify your culture for your clients

In this episode…

Company culture could make or break your business. How do you develop an outstanding culture and use it to drive your company forward?

When Marc Reifenrath and his friends started Spinutech in college, they created the company as a resume-builder. However, their passion for the industry grew substantially each year, and now Spinutech is one of the premier full-service digital marketing agencies in the country. The secret behind all of this growth? Strong company culture and core values. You can’t fake culture and shouldn’t change your values for anyone else. To become an industry leader, you must know who you are and use it to drive every action and decision.

In this episode, Chad Franzen of Rise25 interviews Marc Reifenrath, Co-founder and CEO of Spinutech, to talk about everything from culture to core values. Marc shares how Spinutech developed over time, the mistakes many companies make when it comes to culture, and why culture is an all-encompassing competitive advantage.

Sponsor for this episode...

This episode is brought to you by Spinutech. Spinutech is a premium digital growth agency that specializes in revitalizing lead-generation strategies and accelerating online sales for top brands.

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Guest Contact Details

Marc Reifenrath is the Co-founder and CEO of Spinutech, a full-service website design and digital marketing agency dedicated to developing customized and data-driven digital marketing solutions. Marc watched Spinutech grow from a college startup to one of the premier digital marketing agencies in the country, and he understands how culture plays a critical role in a company’s success. Outside of his role as CEO, Marc hosts the Culture Starts With U podcast and is an active member of the Young Presidents’ Organization (YPO).