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The Secret to Lenovo's Success: Why You Should Hire Sales Professionals With Melissa Massa

Published by Spinutech on March 15, 2023

Here’s a glimpse of what you’ll learn:

  • Melissa Massa’s background and how she got into sales
  • Melissa talks about Lenovo and her role in the company
  • Melissa’s go-to-market strategy
  • How Lenovo hires, motivates, and retains sales team employees
  • Lenovo’s success from a marketing perspective and COVID’s impact on the company
  • Balancing professional and personal life
  • The importance of having a mentor

In this episode…

As an IT company, how can you increase your revenue? Have you considered hiring a sales and marketing expert to help?

For companies to thrive in any industry, they need sales professionals who understand the product and the market to help them make more sales. Having been a leader and sales executive in the IT space, Melissa Massa has gained knowledge and experience from helping companies succeed. She now shares how other firms can flourish by hiring a sales professional to help sales teams meet their goals.

In this episode of the Growth Fire podcast, Kevin Hourigan sits down with Melissa Massa, Vice President of Sales at Lenovo, to discuss how she helps Lenovo’s Cloud Service Provider thrive as the VP of sales. Melissa talks about Lenovo and her role in the company, her go-to-market strategy, and Lenovo’s approach to hiring, motivating, and retaining sales team employees.

Sponsor for this episode...

This episode is brought to you by Spinutech. Spinutech is a premium digital growth agency that specializes in revitalizing lead-generation strategies and accelerating online sales for top brands.

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Guest Contact Details

Melissa Massa is the Vice President of Sales at Lenovo, a multinational technology company specializing in designing, manufacturing, and marketing consumer electronics, personal computers, software, business solutions, and related services. She is an experienced sales executive with ten years of leading global and US sales teams in IT hardware, software, and services. Melissa is a trusted voice in the industry due to her in-depth knowledge of cloud providers and business transformation. She was nominated for the Women in IT Award in Silicon Valley, given the Hero Award by her CEO at Lenovo, and was a finalist for the Top 50 Most Powerful Women in Technology in 2021.