Scaling B2B eCommerce with Jeff Hansen

Here’s a glimpse of what you’ll learn:

[2:30] Jeff Hansen’s early start at Dultmeier Sales and career path to COO
[4:19] How customer-first values became the company’s key differentiator
[5:34] Dultmeier’s eCommerce journey — from catalog requests to nopCommerce
[7:15] Lessons learned from custom vs. out-of-the-box platforms
[9:12] The importance of choosing the right development partner
[10:25] Content strategies to strengthen SEO and customer engagement
[13:22] Why improving internal search is critical to customer retention
[14:46] How Dultmeier is experimenting with AI for content, search, and self-service tools
[16:13] The impact of mentors, coaching, and executive leadership development
[18:05] Where Jeff finds inspiration outside of work

In this episode…

Many B2B distributors face the challenge of scaling eCommerce while maintaining a strong customer experience. Outdated platforms, poor search tools, and limited content can restrict growth and frustrate buyers. How can companies evolve their digital presence to strengthen customer trust, drive efficiency, and expand market share?

Jeff Hansen, COO of Dultmeier Sales, believes success starts with a customer-first mindset. He shares how this value shaped his career and the company’s evolution — from agricultural sales to eCommerce leadership. Jeff discusses the lessons learned from rebuilding their website on nopCommerce, the importance of selecting the right technology partners, and how investments in AI-driven search and content marketing are improving engagement and SEO. He also highlights the role of mentorship, faith, and family in guiding his leadership journey.

In this episode of The Growth Fire Podcast, Kevin Hourigan interviews Jeff Hansen about Dultmeier Sales’ digital transformation. They talk about overcoming eCommerce limitations, leveraging AI for smarter customer experiences, and how a customer-first culture fuels long-term growth.

Sponsor for this episode…

This episode is brought to you by Spinutech. Spinutech is a premium digital growth agency that specializes in revitalizing lead-generation strategies and accelerating online sales for top brands.

To learn more, go to www.spinutech.com.

Guest Contact Details

• Jeff Hansen on LinkedIn
• Dultmeier Sales: Website | LinkedIn

Jeff Hansen is the Chief Operating Officer at Dultmeier Sales, a leading distributor of pumps, tanks, meters, valves, hose, pipe, fittings, and related equipment serving agriculture, industrial, and petroleum markets. Since joining the company more than a decade ago, Jeff has held roles spanning sales, marketing, and operations, helping guide Dultmeier’s growth in both agricultural and industrial divisions. Today, he oversees companywide operations, driving innovation in customer experience, eCommerce, and digital transformation.