How Algolia Search Helped Build a Faster Path to Conversion

For any brand with a complex product catalog, the importance of an intuitive and effective website search experience can’t be overstated.

If users can’t find what they need — fast — they’re not going to stick around.

That was one of the challenges Dultmeier Sales faced: A strong reputation and deep inventory hampered by an outdated and inefficient search experience.

Their peak season traffic was up. Sales weren’t.

The takeaway was clear: Users were coming to the site, but friction in the path to purchase was costing them conversions.

So when Dultmeier partnered with Spinutech to overhaul their site, fixing search wasn’t a nice-to-have. It was a business priority. Our solution? Algolia.

Turning the Search Experience Into a Business Driver

Dultmeier’s catalog spans tens of thousands of SKUs — think pumps, fittings, tanks, valves, and nearly every permutation of agricultural and industrial parts you can imagine. When a user searches, they don’t want 300 results they have to sort manually. They want exactly what they need, filtered by size, horsepower, material, or manufacturer — and they want it in milliseconds.

By implementing Algolia, we replaced their legacy search with a high-performance experience built for relevance, speed, and scalability.

The result:

• Instant, typo-tolerant results that begin populating as users type
• Advanced filtering options by technical spec (like pipe length or voltage)
• Grouped product displays to reduce clutter and improve comparison
• Real-time indexing to reflect new products and pricing updates immediately

This wasn’t just about improving UX. It was about enabling revenue by removing obstacles from the purchase path.

Built for Buyers With Urgency

Dultmeier’s customers aren’t typically window shoppers. They’re in the field or on the factory floor, looking to replace a failed part or about to. Time matters.

With Algolia’s lightning-fast response time and relevance engine, users now get exactly what they need without backtracking, re-searching, or calling customer service. That shift didn’t just improve satisfaction, it protected and accelerated conversions.

From a marketing perspective, this means reduced bounce rates, deeper engagement, and a site experience that supports the urgency of the buying journey.

Why Algolia Worked — And What Made It Work Well

Algolia offers more than a plug-and-play tool. It’s a platform built for teams that want to tailor their search experience to match their business logic, customer behavior, and conversion goals. But to get the most out of it, you need the right strategy — and the right dev team.

That’s where Spinutech’s experience made the difference.

We not only integrated Algolia into Dultmeier’s nopCommerce platform, we tuned its configuration to match their buyers’ mental models: What they search, how they filter, and what makes them convert. It was a tight collaboration across development, UX, and marketing strategy — exactly the kind of cross-functional work high-performing digital ecosystems require.

Search Is Not a Line Item. It’s a Growth Lever.

For marketers, the search function of their brand’s website too often gets lumped into a line item on a dev backlog. But the truth is, for sites with large catalogs or complex product taxonomies, search is one of the most direct levers you can pull to improve customer experience and drive more revenue from the traffic you already have.

Dultmeier saw that firsthand. Algolia helped turn their search box into a high-performing sales tool — and it’s a strategy more brands should consider as part of their digital roadmap.

If your site’s search isn’t helping users convert faster and more confidently, we should talk.