Social Media & Content Strategy: Better Together?
Not every digital marketing agency views social media and content strategy the same way. You don’t have to squint to see the crossover between the two disciplines, which is why you often see agencies shift the responsibilities of a social media strategist onto a content strategist. After all, social media is a type of content. But as the saying goes, two brains are better than one. Your marketing can only be made stronger when experts from both sides are allowed to collaborate.
The Value of Partnering with Specialized Strategists
The social media landscape is in a constant state of motion. It can be difficult to keep up on the latest trends, which change on a monthly, weekly, or even daily basis. Social media strategists live and breathe it, which is one of the benefits of working with a specialized strategist as opposed to a generalist. Would you rather put your trust in one person who claims to be an expert in all things or a team composed of individual experts in each of those things?
Don’t limit yourself to one perspective, either. Take social media and content strategy, for example. A social media strategist is immersed in their field, with a unique understanding of each platform and how to develop campaigns and strategies to drive their clients’ social media marketing forward. A content strategist can help develop thumb-stopping creative for social, bringing to the table an outside perspective on how to best connect with the target audience.
Building a Bridge Between Social Media & Content Marketing
Social media is the brush and content is the paint. Together, they can paint a beautiful masterpiece. At least that has been our experience at Spinutech, where social media and content strategists work in tandem to execute strategies tailored to our clients’ needs. Whether it is developing copy for paid social ads or collaborating on an organic social post, the crossover between these two teams not only serves our clients but also helps both teams grow.
If you’re ready to step up your social media marketing with a team of social media and content strategists working hand-in-hand to support your business goals, contact Spinutech today.