Global website redesign brings brand cohesion and scalability to 50+ country sites
Project Overview
Services
Albaugh is a global agricultural chemical company with operations across more than 50 countries. The company experienced significant global growth during the past decade. Because of the acquisitional nature of the growth, each regional market operated independently from a marketing perspective and managed its own website — resulting in fragmented brand presentation, inconsistent user experiences, and technical and content inefficiencies.
Albaugh partnered with Spinutech to unify its digital presence under a cohesive, scalable global platform that could support dozens of localized websites, align brand standards, and streamline management across all regions.
The Challenge
Albaugh’s network of regional websites lacked consistency in design, structure, and functionality. Each operated independently, with varying templates, layouts, and content approaches.
The company needed to bring global cohesion to its brand without sacrificing local flexibility. This required collaboration among numerous regional stakeholders, each with unique business priorities, marketing needs, and cultural perspectives.
Our Strategy
Spinutech recommended Sitefinity CMS for its scalability, multilingual capabilities, and ease of use — the foundation for consolidating more than 30 domains into a single global site using a subfolder structure.
The project began with a comprehensive discovery phase that aligned regional stakeholder goals, content needs, and technical requirements. From there, Spinutech developed a unified design system, global content and SEO strategy, and a scalable architecture that balanced global consistency with local flexibility.
Key development highlights included:
- Hreflang tag implementation across 44 countries and 9 languages to strengthen global SEO
- Find a Representative map powered by Mapbox for easy regional contact
- Custom product listings and detail pages with advanced filtering by crop, product type, and active ingredient
- Integration with CDMS to dynamically pull product labels and SDS documents for U.S. and Canada
- 250 custom crop icons and more than 1,100 product imports to support global catalog consistency
The project required precise coordination, spreadsheet-driven organization, and collaboration across time zones to meet launch goals.
“Expanding those regional sites into more than 50 country-specific websites was a massive undertaking, but Spinutech equipped us with the tools, templates, and structure needed to bring everything together within our established timeline.”
The Results
Spinutech successfully launched more than 50 localized Albaugh websites simultaneously — a major achievement in brand unification and technical execution.
The new global platform gives Albaugh a cohesive digital presence with the flexibility to grow and adapt as new markets and products are introduced.
Within just 90 days of launch, the site’s impact was clear:
- 21% increase in organic traffic
- 134% increase in organic keywords ranking within the first five pages
- 23% increase in first-page keyword rankings
Since launch, Spinutech has continued to support Albaugh with ongoing maintenance and enhancements — refining SEO to better route users to the correct country experience and running ongoing CRO tests to improve site performance — alongside additional country rollouts.
“The Spinutech team continues to deliver tremendous value through ongoing optimization, SEO refinement, and enhancements that keep our websites effective, efficient, and aligned with our evolving global needs.”
