Website redesign modernizes global brand and creates scalable foundation for ongoing growth
Project Overview
Services
Kalsec is a global leader in natural taste and sensory solutions for the food and beverage industry, serving markets across more than 70 countries.
When Kalsec first partnered with Spinutech, their website no longer reflected their innovation, scale, or global presence. The challenge was to redesign and replatform their website, modernizing its design and functionality while creating a digital experience that tells the brand’s story and supports its expanding role as a sales and marketing tool.
The Challenge
Kalsec’s legacy site had fallen behind both visually and technically. Built on an outdated CMS, it was difficult for their internal team to manage and update. The design didn’t convey the sophistication of their products or the impact of their brand on the global food industry.
They needed a site that could:
- Serve as an extension of their sales team.
- Tell a cohesive brand story across diverse global markets.
- Showcase their rich, high-quality food photography.
- Scale to support future digital initiatives.
The website needed to be more than a refresh — it needed to become the foundation for a growing, evolving digital ecosystem.
Our Strategy
Spinutech reimagined Kalsec’s website with a design that highlights bold food imagery and a streamlined user experience, positioning the brand as an innovator and industry leader.
The site was built on Sitefinity’s flexible, easy-to-manage CMS, giving Kalsec’s marketing team full control of content updates, page creation, and media management from day one. A scalable architecture and modular design system ensured the site could evolve as the brand did.
Key development highlights included:
- Modern, visually immersive design showcasing Kalsec’s product photography.
- User-friendly CMS enabling effortless content updates and expansion.
- Flexible site architecture that supports future microsites and rebranding initiatives.
- Optimized SEO structure to strengthen search visibility across global markets.
That long-term scalability has since paid off: Spinutech leveraged the original site architecture to seamlessly launch the Kalhops microsite, introducing a new business line under the Kalsec brand, and later to effectively implement the company’s full rebrand. Each initiative built naturally on the site’s foundation — proof of the strength and maintainability of Spinutech’s build approach.
The Results
Kalsec’s redesigned website delivered a fresh, modern digital experience that tells their story with clarity and impact. Their team can now manage and scale the site independently, adding new content and sections as their business grows.
The site’s architecture continues to support the launch of new business lines, global initiatives, and the company’s evolving brand identity without the need for extensive redevelopment.
The impact of the redesign is clear in the site performance data:
- Engagement time is up 94% year-over-year (YoY)
- Engaged sessions are up 29% YoY and bounce rate is down 14% YoY
- Users are staying on the site longer and viewing 22% more pages per session
- Users who submitted forms increased by 10%
Spinutech remains a trusted partner to Kalsec, continuously enhancing the site to support marketing innovation and long-term growth.
“Spinutech helped us transform our website into a true extension of our global marketing and sales efforts. The new platform reflects the innovation and scale of the Kalsec brand – and gives our team the flexibility to evolve as our business grows.”
