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Beyond the Buzzwords

You know the buzzwords. We pull back the curtain to reveal what they actually mean for you.

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A Watershed Moment for AI Search

ChatGPT’s announcement that it will begin testing ads marks a pivotal moment for AI-driven discovery. It’s a major signal for where discovery and monetization are headed.

Kip Russell, Director of Business Insights at Spinutech, breaks down what this shift means for brands, performance, and the future of search:

  • What the ads are going to look like
  • How ad access will be rolled out
  • How this furthers the importance of contextual targeting

Learn more about Spinutech

For more than 20 years, Spinutech has been building digital performance strategies with measurable results and proven ROI. Our strategies are fueled by data-driven insights and optimized through transparent reporting.

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