Beyond the Buzzwords
You know the buzzwords. We pull back the curtain to reveal what they actually mean for you.
Meta’s New Phone Number Verification
Meta is making a big move to improve lead quality in Facebook’s in-app lead generation forms.
Phone number verification is being added as an extra layer of validation, meaning users will need to confirm their number before submitting a lead.
What does this mean for marketers?
- Potential drop in lead volume
- Higher lead quality
If your lead-gen strategy is all about volume, this could be a tough adjustment. But if you’re focused on conversion-ready leads, this change is a win. It forces out unverified or low-intent leads, ensuring the prospects reaching your CRM are more likely to engage and convert.
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