Event marketing is an opportunity to maximize your ROI.
Events are about bringing people together. They represent a valuable opportunity to form in-person connections in a world that is trending more toward virtual interactions. But the events themselves only provide the “when” and “where.” Digital marketing can take care of the “how.” As demand for live meetings and events continues to grow, with CWT Meetings & Travel predicting a 5-10% uptick for 2020, effective digital marketing tactics are critical to the success of these events and can offer stakeholders a better sense of ROI through goal-oriented reporting.
At Spinutech, our digital marketing strategies are designed to support your ability to prove event ROI, whether you are an event planner, event venue, or event technological services provider.
Eye-Catching Web Design
Whether you are looking to promote your event or advertise your event services, you need to reach your target audience where they are — online. The first place a consumer is going to look for information is your website, and if it isn’t fast, informative, and mobile-friendly, they are going to leave as quickly as they arrived. We design websites that are an accurate and responsive digital representation of your event or services, rendering them all the more appealing to potential customers who enter your site seeking more information.
Building a website is only the first step. The next challenge is driving traffic to that website, especially if you are looking to increase awareness for an upcoming event and reach new attendees. Pay-per-click advertising, which is the practice of creating ads that show up at the top of search engine results pages, is an effective digital marketing tactic for generating new leads. We first determine the stages of the sales funnel for your specific audience and then target relevant terms that will increase your visibility with consumers in that space.
Build Buzz on Social Media
Anyone can post on social media. But to maximize your social media event marketing, you need a strategy to engage and convert new followers. We take the time to understand your business and your target audience before determining which social media platforms will provide the most effective promotion. Our efforts include updating and optimizing your social profiles, checking for quality and consistency to help build authority with new followers. More than anything, we will develop and implement a social media strategy that makes efficient use of your budget.