Building a better digital presence to attract new clients.
For more than a decade now, the legal field has been oversaturated with firms. Competition for new clients is fiercer than ever, and nowhere is that more apparent than the digital marketing realm. To gain any traction in the market, you need to take steps in the short-term to build a sustainable brand for the long-term. With a strong online presence supported by purposeful strategies and tactics that make efficient and effective use of your marketing budget, you can expand your digital footprint and increase awareness among a wider audience.
At Spinutech, we take the time to understand your business and your audience in order to customize a digital presence that connects you with potential clients.
Follow SEO Best Practices
Having a fast and mobile-friendly website is the first step to establishing a digital presence, but driving traffic to that website is the real challenge. Our advice? Be there when they need you. Today, when the average consumer needs something, they pull out their phone and Google it. Search engine optimization (SEO) is the practice of improving your website’s ranking in search engine results. Optimize your site’s content using relevant keywords with high search volume and utilize local SEO best practices to make an impact in your local service area.
Make Efficient Use of Your Marketing Budget
To grab the attention of your target audience, you can wait for it or pay for it. SEO serves the former, with a focus on growing your site’s organic visibility. But paid search works hand-in-hand with SEO to take a more aggressive approach to getting your law firm directly in front of potential clients right when they are searching. We can launch research-based pay-per-click campaigns on your behalf, tailoring them to best serve your business by highlighting market trends for your industry and identifying gaps where you can gain a competitive advantage.
Connect with Clients on YouTube
Search engine results are not the one and only place for potential clients to find your firm. In 2019, YouTube reported that people watch one billion hours of videos on their site every day, generating billions of views. That’s a wealth of potential clients — and an opportunity to engage them through video marketing. Pre-roll videos, which are ads that play before, during, or after video content, offer an economical form of branding and awareness. If your firm isn’t taking advantage of the platform, you can be certain that your competitors are.