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Spinutech is Now a Meta Business Partner

Published by Spinutech on March 4, 2022

Spinutech is Now a Meta Business Partner

It’s official: Spinutech is a badged Meta Business Partner!

You probably have a lot of questions, starting with the obvious: What is a Meta Business Partner?

What is a Meta Business Partner?

Meta Platforms, Inc. may not yet have the same name recognition as its flagship platform, but it serves as the parent corporation to Facebook, Instagram, and WhatsApp. Formerly known as Facebook, Inc., the company rebranded as Meta in October 2021 to better reflect the organization’s increased focus on pioneering the next generation of technology. Rather than functioning primarily as a social media company, Meta is tackling the challenge of building the “metaverse,” foraying into the realm of augmented and virtual reality.

As a result of the rebranding, what was once the Facebook Business Partners program has now become the Meta Business Partners program. The purpose of the program remains the same, which is to recognize digital marketing agencies for their excellent service and technical skill in utilizing Meta’s platforms to launch, plan, and manage campaigns.

In order to be considered for membership as a Meta Business Partner, agencies must meet or exceed a minimum 180-day ad spend of $5,000, be headquartered in a supported region, and manage at least 10 Facebook pages in Business Manager with a minimum ad spend of $100 in the last 90 days.

But to become a badged Meta Business Partner, they are evaluated across a combination of criteria:

  • Amount of spend from ad accounts over the last 180 days (min. $4 million)
  • Percentage of ads with automatic placement or 4+ placements chosen on Facebook, Instagram, and Audience Network in the last 90 days
  • Percentage of media spend against direct response objectives optimized to drive meaningful business outcomes for clients in the last 90 days
  • Number of active pages connected to ad accounts with a spend of at least $100 in the last 90 days

What Are the Benefits of Working With a Badged Meta Business Partner?

We’re proud to be able to display the Meta Business Partner badge on our website, but appearances aren’t everything. There are benefits to being a badged Meta Business Partner that can be used to support our clients and their social media marketing efforts.

As a badged Meta Business Partner, Spinutech receives access to:

  • Priority customer support from Meta
  • Technical support for the Facebook API
  • Customer technical integration consultations with Meta’s solution architects
  • Creative consultations with the experts at Meta

Our team will also have the opportunity to participate in in-person training sessions and creative workshops to further grow our Facebook and Instagram marketing skills. Put simply, our premium access to Meta’s tools, resources, training, and support will ensure we are better equipped than other agencies to maximize the effectiveness of our clients’ campaigns.

Work With the Experts Meta Trusts

All badged Meta Business Partners have been vetted for excellence. If we didn’t meet Meta’s high standards, you wouldn’t be reading this right now. The fact that Spinutech has been named a badged Meta Business Partner means we have the proven knowledge and experience to get the most out of your ad campaigns, measure the success of your efforts, and uncover new insights.

Contact Spinutech today if you are interested in learning more about how our social media strategists can scale your budgets, increase your ROI, and grow your business.