Website redesign creates a premium, award-winning digital experience
Project Overview
Services
Everglades Boats is a premium boat manufacturer known for rugged performance, refined craftsmanship, and innovative construction, including its patented RAMCAP® process.
When Everglades partnered with Spinutech, they were ready to modernize a website that had become outdated both technically and visually. Their legacy CMS was no longer supported, and the site lacked the functionality, flexibility, and storytelling needed to represent a luxury boating brand and guide users toward meaningful action.
The Challenge
Everglades’ previous website was built on an unsupported CMS and had become difficult to maintain. The experience felt outdated and offered limited flexibility, making it hard for the internal team to manage updates and harder for prospective buyers to explore models, understand differentiators, and connect with a dealer.
They needed a site that could:
- Present the brand as premium, aspirational, and authentic
- Educate buyers on why Everglades commands a premium price point (e.g., RAMCAP® construction, performance, warranty)
- Improve lead generation pathways to drive prospective customers to dealers
- Add functional tools to help buyers compare models and explore options with confidence
- Integrate with their existing systems to support dealers, reviews, and lead routing
For Everglades, the goal wasn’t simply a design refresh. It was an overhaul that would support storytelling, product exploration, and lead generation in a scalable, long-term platform.
Our Strategy
Spinutech replatformed Everglades Boats’ website to WordPress, giving the team a modern CMS that’s easier to update and maintain while delivering a bold but polished visual style that matches their premium positioning and high-performance identity.
Key strategy and development highlights included:
- Premium visual design that balances rugged capability and refined lifestyle storytelling
- Improved lead generation strategy, including stronger CTAs and clearer conversion paths to dealers
- Custom “Compare Boats” feature, enabling users to dynamically compare up to three models side-by-side
- Dealer locator experience, helping users quickly find a local dealership
- “Build Your Boat” tool integration, enabling a more interactive, personalized path for buyers to explore configurations
- Education-forward site structure, supporting storytelling around construction, warranty, and innovation (like RAMCAP®)
To support Everglades’ lead generation and dealer network strategy, Spinutech also built a custom integration with Aimbase, the platform Everglades uses to manage product data and lead workflows. This included scheduled syncing to pull down key data like dealers and reviews, along with advanced form submission logic and custom business rules to ensure leads are routed correctly — delivered through a custom WordPress plugin purpose-built for Aimbase.
“One of the things that truly set Spinutech apart was the seamless and detailed process of mapping out the site before development ever began. Their upfront planning and thoughtful strategy made the entire build phase incredibly smooth and efficient.”
The Results
Everglades Boats now has a website that reflects the same craftsmanship and performance standards the brand is known for. The redesigned site elevates the brand with premium storytelling and high-impact visuals, while still making it easy for prospective buyers to explore models, compare options, and take the next step toward connecting with a dealer.
Built on WordPress, the site provides a more flexible and maintainable foundation for Everglades’ team, enabling them to keep content current and scale the website as the product line evolves. The platform also supports deeper operational needs through custom integrations, helping the website function as a more connected part of their marketing and dealer network workflow.
The impact of the redesign was recognized externally as well, earning the distinction of being named the 2025 WebAwards Manufacturing Site of the Year.
“The final website is high-quality, visually impressive, and performs beautifully for our customers. Spinutech was responsive, collaborative, and a true partner throughout the project, and the end result exceeded our expectations.”
