How Spinutech Tailored VRC’s Website Redesign for Long-Term Growth

Spinutech recently launched a redesigned website for Vital Records Control (VRC), giving the information governance provider a more flexible, modern, and manageable digital foundation following its acquisition of Proshred Security.

VRC helps organizations manage information across the full records and information management lifecycle, from document capture and offsite storage to secure destruction. The new website was built to better reflect that breadth while making it easier for VRC’s internal team to manage content, support service discovery, and maintain local search visibility across a nationwide footprint.

The project centered on a practical goal: Create a website that is easier for users to navigate and easier for VRC’s team to operate.

A Website Built for a Growing Information Governance Brand 

VRC’s acquisition of Proshred Security expanded its national presence in shredding and asset disposition, creating the need for a website experience that could better support a broader service portfolio and location strategy.

The previous editing experience made content management difficult. For a business with multiple service lines, local pages, product categories, and ongoing marketing campaigns, that friction matters. A website should not require technical help for every routine update.

Spinutech rebuilt the site using WordPress blocks, giving VRC a more intuitive editorial experience and a more scalable content foundation. The result is a website VRC’s team can manage with greater confidence as services, locations, and marketing priorities evolve.

A More Intuitive WordPress Editing Experience

One of the biggest wins of the project was the move to WordPress blocks.

The new build gives VRC’s team a simpler way to create and update pages without relying on a difficult editor or overly rigid templates. That matters because a modern content management system should support the marketing team’s pace, not slow it down.

With reusable blocks and a clearer editing view, VRC can manage page content more efficiently while maintaining consistency across the site. For organizations with large service portfolios, that balance is critical: Flexibility for editors, structure for the brand, and reliability for the website.

Clearer Service Organization for Users and Search 

Spinutech also helped streamline how VRC’s services and products are organized across the site.

The redesigned taxonomy consolidates service and product content under a clearer services path, helping users understand how VRC’s offerings fit together. This includes clearer organization across major categories such as records management, health information management, shredding, document conversion, workflow automation, and related solutions.

That structure also supports stronger topical authority. When related services are organized logically, search engines and users can more easily understand what the site is about, how pages relate to one another, and which pages are most relevant to a specific need.

Local Search Stability Through Smarter Location Consolidation 

For VRC, local visibility was an important part of the redesign.

The team focused on better serving the website’s location-specific pages through enhanced modules and increased internal linking in a way that preserved and strengthened local authority. That work was especially important because VRC serves customers across multiple markets, and users often need to find services by location.

VRC has seen steady organic traffic growth since the launch of the redesigned site. The top SEO landing pages also saw a 24% year-over-year increase in traffic, indicating that the updated site structure and local page strategy are supporting stronger search visibility over time. 

A Modernized Experience That VRC Can Keep Building On

The redesigned VRC site reflects the client’s priorities: A fresher look, updated navigation, and a more manageable backend experience.

Spinutech’s work brought together strategy, design, development, content, SEO, paid media considerations, and web support. The final product gives VRC a more modern digital presence and a stronger platform for ongoing marketing activity.

Most importantly, the website is built for practical use. It gives users clearer paths into VRC’s services while giving the internal team a better way to maintain and grow the site over time.

A Stronger Foundation for VRC’s Next Stage of Growth 

A website redesign should do more than refresh the look of a brand. It should make the site easier to use, easier to manage, and better aligned with how the business is growing.

For VRC, the new website creates a cleaner foundation for service discovery, local visibility, campaign performance, and long-term content management.

“Our updated website gives our brand a more modern look while making it much easier for our internal team to manage updates and content,” said Ryan Sellers, Director of Marketing for VRC.

“We could not have done it without the Spinutech team. Their flexibility, responsiveness, and continued support helped make what can often be a complicated and stressful process feel smooth and manageable.”

If your website is difficult to manage or no longer reflects how your business has grown, let’s talk about how we can help you build a stronger digital foundation.