Digital Trends and Insights

Digital Trends and Insights

Published by Spinutech on December 20, 2019

December 2019

The world of digital marketing is constantly changing. It can be hard to keep up with all the latest trends and insights. Never fear! Our digital team with expertise in Account Management, SEO, Social Media & Influencer Marketing, Content Strategy, Digital Paid Media, and Web Design have sourced some articles we feel do a great job of sharing the latest and greatest information you need to know on a monthly basis.


General Digital Trends

Seeing 2020: 4 Digital Marketing Trends You Should Be Thinking About

As marketing continues to evolve at warp speed, it’s more important than ever to stay on top of the digital marketing trends. In this post, the author breaks down the top four digital marketing trends he expects to see in 2020. These trends include the rise of conversational marketing that corresponds with the growth we are seeing in AI and machine learning. 2020 will also be an interesting time as the need for users to feel a part of a community grows at the same time as privacy becomes a main priority. Forecasting an ever-evolving industry is difficult, but wherever this year takes us, it is crucial to keep these trends in mind.

Summer Bondi, Digital Account Manager

A Chicken Sandwich Gives Popeyes and Burger King Latest Reason to Beef Up Digital Marketing

It was the tweet heard around the world. While TV makes up the majority of fast food restaurants’ marketing tactics, one tweet about a chicken sandwich may have marketers rethinking their strategy. Sales at Popeyes restaurants grew 10.2% in the U.S. during the third quarter, largely driven by the furor over the chicken sandwich, instigated by the tweet, along with related publicity and the appeal of the product itself (which caused the sandwich to sell out in roughly two weeks). TV will remain a big part of the company’s marketing plans, according to Mr. Murcado, CMO of Popeyes and Burger King. “It’s still a very effective way to get the word out and get massive reach, though this launch breaks the thought that you can’t launch without TV,” he said.

Summer Bondi, Digital Account Manager


Paid Search

Before We Kill The Cookie, Let’s Ask Why

Whether it’s right or wrong, the term “cookie” is commonly associated with the perceived invasion of online privacy. But, ironically third-party cookie data collection is something many consumers really want: more personalized user experiences. In a future that is anticipated to be cookie-free, the author breaks down the anticipated reactions of advertisers, publishers, and consumers in a world that must abide by stricter privacy and data regulations.

Tyler Rayome, Sr. Paid Media Strategist – Team Lead 

How To Manage Search Terms In The New Match Type World

In the last few years, Google has made ongoing changes to what it considers as close variants relative to the match types we use to target keywords. This has caused us paid search folks to adjust how we manage keyword strategies. Brad Geddes, a long time veteran in the space, shared examples of how these changes have impacted accounts and offered tips to use moving forward at last month’s SMX East. 

Tyler Rayome, Sr. Paid Media Strategist – Team Lead


Search Engine Optimization & Content Strategy

Google Begins Using BERT to Generate Top Stories Carousels in Search

BERT, a language processing update by Google, isn’t just behind the scenes. The news carousel roll out is the first user-facing enhancement to come out of the update and it’s all about matching user intent and creating a search journey. “In addition to surfacing the most recent coverage, Google’s new top stories carousels will surface other content that will help provide more context and perspective to a given story.”

Taylor Fisher, SEO Strategist

Google Changes How Local Search Results Are Generated

Google announced in late November that they will now be generating local business results based on neural matching, which means utilizing synonyms and concept matching. Less reliance on keywords could cause some shifts in rankings, but for users, it means more holistic results.

Taylor Fisher, SEO Strategist


Content Marketing

5 Big Content Trends for 2020

It’s that time of year again! With everyone turning the page on 2019, they all want to know what to expect for 2020. There won’t be any dramatic shifts in the content landscape, but there are certainly ways to be smarter in how you strategize, research, create, and publish your content.

Blake Ruane, Content Strategist

Thought Leadership is a Synonym for Attention

What does it mean to be a “thought leader”? Is it more than a buzzword? Whether you’re a fan of the term or not, there is something to be said for companies that demonstrate authority in their field, rather than simply claim to be a “thought leader.”

Blake Ruane, Content Strategist


Social Media (& Influencer Marketing)

5 Ways to Capitalize on the Conversations You're Hearing on Social

Your customers are talking — are you listening? From a business standpoint, the possibilities to connect with and shape your customers’ experience of your brand are endless. Here are five opportunities that arise when you tune in to the conversation happening on social.

Maggie Boesen, Social Media Strategist

6 Social Media Predictions for 2020

Based on 2019 trends, these are the top six social media predictions for 2020, including the rise of TikTok and social listening.

Maggie Boesen, Social Media Strategist


Conversion Rate Optimization 

Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025

A lot of folks think tools are magic, especially amateurs. Personalization tools allow for targeting, but they don't replace understanding people. A human still needs to do the hard work.

Viv deBrauwere, Conversion Rate Optimization Strategist

A Proven UX Research Process to Redesign Your Website

Website redesigns are a huge risk. You can throw away years of incremental gains in UX and site performance — unless you have a battle-tested process. But how do you know if your team (or the one you’ve hired) is focusing on the most important things?

Viv deBrauwere, Conversion Rate Optimization Strategist


Analytics 

Why Every Website Wants You to Accept Its Cookies

If you’ve visited a new website on your phone or computer over the past 18 months or so, you’ve probably seen it: a notification informing you that the page is using cookies to track you and asking you to agree to let it happen.

When GDPR came into effect, companies all over the globe — not just in Europe — scrambled to comply and enacted privacy changes for users everywhere. That included the cookie pop-ups.

Jeremy Schmidt, Data & Analytics


Design

How To Design Profitable Sales Funnels On Mobile

Your website should be like a self-guided journey. That way, when users land on the home page, it’s clear which directions they can go in and explore. This means that you can’t just take every person who enters the site through the same path. You have to design a custom sales funnel (or pathway) for each kind of buyer.

Brianne Koch, Web Designer