Digital Trends and Insights

Digital Trends and Insights

Published by Spinutech on July 26, 2019

July 2019

The world of digital marketing is constantly changing. It can be hard to keep up with all the latest trends and insights. Never fear! Our digital team with expertise in Account Management, SEO, Social Media & Influencer Marketing, Content Strategy, Digital Paid Media, and Web Design have sourced some articles we feel do a great job of sharing the latest and greatest information you need to know on a monthly basis.

General Digital Trends

Don’t Max Out on Your Core: The Value of Secondary Audience Segments

Staying too focused on your core audience — to the point of ignoring all other potential customer bases — can be as bad for business as having no core audience at all. Marketing to secondary audience segments needs to be an established business strategy. Neglecting it may not directly lead to a doomsday scenario, but may expose your business to instability, stunt its growth or leave it in peril in the face of unpredictable future changes. 

Jessica Mellema, Digital Account Lead

The Increasing Insanity of Marketers' Indifference Toward Older Consumers

Mainstream marketers’ obsession with millennials makes less sense with each passing year. The latest U.S. Consumer Expenditure Survey provides a wealth of evidence why 50+ has become a critical consumer segment. The data speaks for itself. Check out these 10 impossible-to-ignore stats.

Jessica Mellema, Digital Account Lead

Paid Search

The third-party browser tracking cookie is dead. What’s next?

Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. As companies such as Apple, Mozilla, and even Google are making moves that will inhibit the use of cookies, marketers must find ways to effectively target and retain consumers.

Pat Higelmire, Digital Strategist

Study: 48% of consumers use voice assistants for general web search

With the ability to talk to household gadgets becoming more and more prevalent, it will be important to ensure that paid search campaigns are set up to capture traffic originating from speech. Learn what users are searching most frequently for with their voice and determine if such searches affect your vertical.

Pat Higelmire, Digital Strategist

Search Engine Optimization & Content Strategy

Google expands the “products” feature to all industry verticals

Last year the new Google My Business (GMB) “products”  feature was added as a beta test for a limited amount of industries. Within the last month, Google has announced it is expanding the feature to nearly every industry vertical. This feature allows a business to display products and services it offers right within the GMB listing. You can create product categories that lead to individual products. Click-to-call buttons are provided as well as the ability to link directly to the products. This is a great way to enhance the look of a listing and further draw attention to what your business offers.

Tyler Peekenschneider, SEO Strategist

Local Search Trends in 2019

SEO is an ever-changing landscape of best practices specifically within local search. This article outlines a few of the more prominent trends to keep an eye on throughout the remainder of the year. One of the more interesting points in this article states that over the last couple of years “near me” type searches joined with the word “buy” have increased by over 500%. This is huge as it shows how vital it is for multi-location businesses to be visible in local search results as users are rapidly adopting a hyper-local approach to search.

Tyler Peekenschneider, SEO Strategist 

Content Marketing

How Content Marketing Impacts Website Design

Website design sets the stage and content marketing performs the show. No matter the purpose of your website, make sure your content marketing has a say in how the site is designed. Because the quality of content is only half the battle. The other half rests with your website design.

Blake Ruane, Content Strategist​​​​​​​

The 7 Keys to List Posts that are Worth Writing (and Reading)

It’s a list post about writing list posts! The internet has become saturated with listicles, and unfortunately the bad seem to outnumber the good. Make sure your list post falls under the latter category by understanding the fundamentals of a good listicle.

Blake Ruane, Content Strategist​​​​​​​​​​​​​​

Social Media (& Influencer Marketing)

Facebook Shrinks Ad Space on Mobile News Feed

Facebook announced it will change the format for ads appearing in its mobile News Feed on August 19th to match the look and feel of its redesigned app from April. The social network will cut the number of lines of text that appear in the ads from seven to three and change the ideal image ratio from 2:3 to 4:5.

Maggie Boesen, Social Media Strategist​​​​​​​

LinkedIn Engagement Continues to Rise

LinkedIn’s parent company, Microsoft, shared its FY19 Q4 results reporting that LinkedIn revenue increased 25% ($371 million) with record levels of engagement, highlighted by LinkedIn sessions growth of 22%.

Maggie Boesen, Social Media Strategist​​​​​​​​​​​​​​

Web Design

The UX Design Process in 6 Stages

“UX”, or “user experience”, is how a user feels when they use a specific product or service. It encompasses a variety of feelings. UX design is the system designers create for that experience with the goal of having the user’s experience be satisfying and easy. Good UX design creates a positive experience for the user by anticipating—and fulfilling—their needs.

Brianne Koch, Web Designer​​​​​​​

Decluttering a Landing Page for Better Design and Higher Conversion Rates

In this article, you will explore four UX concepts centered around decluttering and being direct with landing page designs. Making a clear and distraction-free offer is essential. And removing the clutter that could get in the way of converting a lead is important. This will make the most of your incoming traffic.

Brianne Koch, Web Designer​​​​​​​​​​​​​​