Digital Trends and Insights

Digital Trends and Insights

Published by Spinutech on September 23, 2019

September 2019

The world of digital marketing is constantly changing. It can be hard to keep up with all the latest trends and insights. Never fear! Our digital team with expertise in Account Management, SEO, Social Media & Influencer Marketing, Content Strategy, Digital Paid Media, and Web Design have sourced some articles we feel do a great job of sharing the latest and greatest information you need to know on a monthly basis.

General Digital Trends

Yes, Shoppers Are Using Search in Your Store. Here’s How to Help

Many marketers believe shoppers searching in-store is always negative, as they could be looking at competitors and cheaper prices. Fortunately, recent research from Google shows that in-store shoppers are 4 times more likely to search for the brand of the store they are in compared to the next highest competitor. Learn how you can leverage that opportunity to help your customers with their buying experience.

Ashlee Sorensen, Digital Account Lead

What Video Marketers Can Learn from 7 Emmy Nominated Commercials

Video is here to stay, and marketers continue to bring innovative creative approaches to pique customers’ interest. While you may not have a budget as large as the Primetime Emmy nominees, there are plenty of things you can apply to your next video effort. Check out this compilation of nominees from 2018 and 2019 for some quick tips.

Ashlee Sorensen, Digital Account Lead

Paid Search

Short reprieve: Google gives accelerated ad delivery an extension

Those who use paid search through Google Ads have seen the warning notifications for some time now, however, the official end date of accelerated delivery has been extended. Now accelerated delivery will begin to be phased out as of October 7, 2019. Campaigns and budgets using this strategy will be automatically switched to standard delivery. Google is making this switch because it was discovered that many advertisers were using accelerated delivery as a way to maximize impressions and click volume. However, this proved to be a poor strategy with standard delivery ultimately providing better results. 

Stephanie Honn, Digital Strategist

Microsoft opens responsive search ads beta to all advertisers

Google introduced RSA, responsive search ads, last year. Now Microsoft is testing RSA in the Bing platform. Through Bing, advertisers can put in up to 15 headlines and 4 descriptions. When an auction occurs the system will combine a maximum of 3 headlines and 2 descriptions based on the time of auction and historical performance. Users are allowed to pin specific headlines or descriptions to give priority. Performance will come from the system learning the best combination of headlines and descriptions and not showing underperforming combinations. A useful benefit is users are also able to import RSA used in Google to keep consistency across platforms.

Stephanie Honn, Digital Strategist

Search Engine Optimization & Content Strategy

Google Makes Changes to GMB Listings With Distance-Based Service Areas

Over the last year, Google has been in the process of phasing out distance-based service areas. As of September 5th, remaining distance-based service areas are going to be removed. These will be replaced with the location of the nearest named area to the GMBs location. This article explores all the facets of this change and what it would potentially impact. 

Ben Johnson, SEO Strategist

Google Announces Big Change to Local Business Review Schema

Google has recently announced a big change related to local businesses and review structured data markup. This update affected 1st party review sites that are generated by the company or from a trusted source of reviews. This update only affects how these are presented in search not how they are presented on your website. For more information regarding this recent update, check out the article linked above. 

Ben Johnson,  SEO Strategist

Content Marketing

How to Create a Better Distribution Plan to Get Your Content Seen

Distribution is an essential component of content strategy. Promoting and distributing your content to the right audience at the right time ensures you’ll maximize the reach and effectiveness of your message. This article walks through how to evaluate your options, develop and document your channel plan, then promote your content and amplify its impact.

Sarah Mueller, Content Strategist

The State of Content Marketing in 2019

In the digital world, what is the true value of content? And how can you make content a part of your overall marketing strategy in today’s already crowded world? This article walks through the current state of content marketing and gives tips on how to get the most out of your content marketing strategy.

Sarah Mueller, Content Strategist

Social Media (& Influencer Marketing)

Feature and Policy Updates to the Messenger Platform

Last week, Facebook announced feature and policy updates to the Messenger platform. Changes include messaging window time, tags, subscriptions, and linking. This is Facebook’s way of continuing to grow and provide value to its users. 

Brooke Dominguez, Social Media Strategist

Snapchat Adds New Option to Share Music via Spotify Within Snaps and Stories

Snapchat recently announced a new feature, which allows users to share a Spotify track within their Snaps. Direct sharing has become hugely popular across social media and is one way Snapchat remains in competition against other platforms.  

Brooke Dominguez, Social Media Strategist

Web Design

How to Turn a Creative Spark into Something Real

Inspiration can be slippery - it’s hard to predict when it will arrive and from where. So when creativity does strike, you want to be ready for it. Part of the artistic process is figuring out a way to turn those mercurial moments into something solid and real.

Mark Palmer, Web Designer​​​​​​​

I Don’t Like It

“I don’t like it” —The most dreaded of all design feedback from your client, boss, or co-worker. This isn’t so much a matter of your ego being damaged, it’s just not useful or constructive criticism.

Mark Palmer, Web Designer​​​​​​​