Digital Trends and Insights
Published by Spinutech on February 27, 2020
February 2020
The world of digital marketing is constantly changing. It can be hard to keep up with all the latest trends and insights. Never fear! Our digital team with expertise in Account Management, SEO, Social Media & Influencer Marketing, Content Strategy, Digital Paid Media, and Web Design have sourced some articles we feel do a great job of sharing the latest and greatest information you need to know on a monthly basis.
General Digital Trends
Currently, 59% of marketers say that one of their main marketing challenges is finding qualified leads. Whether you are struggling to drive leads or frustrated with the lack of quality — there is hope! This article outlines seven smart tools that can supplement your current digital lead generation strategy. Artificial Intelligence has changed the game in lead generation and can help do the heavy lifting when it comes to finding the right consumers at the right time and ultimately getting them to the finish line.
Dana Kelley, Digital Account Lead
Consumers are spending a lot of time on their phones. This isn't breaking news, but could 5G impact this trend? 2020 is the year of 5G, which means that faster speeds are on the way. While consumers are eagerly awaiting the added benefits of this new technology, they are still hesitant about the possible privacy and data protection issues that could arise with its release. Take a peek at this article to find the top 10 trends that will affect mobile marketing as 5G sweeps the US in 2020.
Dana Kelley, Digital Account Lead
Paid Search
Have you heard about Google's new requirements for its Partners Program? We have, and we’re on top of it! Our company takes pride in being a Google Premier Partner and our paid media team is continuously updating our certifications, learning about new tools and opportunities, and staying abreast of the latest developments and changes in the digital marketing landscape. Learn more about what changes Google is making to its program.
Wes Attaway, Paid Media Strategist
Google backtracked on changes it had made to desktop search results after users argued that it made paid and organic results virtually indistinguishable, despite Google’s claims to the contrary.
Wes Attaway, Paid Media Strategist
Search Engine Optimization & Content Strategy
How important is SEO in 2020? So important that movie powerhouse Warner Bros. changed the name of their latest release after an underperforming opening weekend. This is an interesting case study in the making about how SEO and the online experience affect brick and mortar business decisions.
Taylor Fisher, SEO Strategist
JavaScript is a long-debated topic, and it used to be synonymous with non-indexable websites. Google has made various updates over the years to make JavaScript more compatible, but it can still make it difficult for bots to read pages. JavaScript is complicated, but this overview will break down the main points.
Taylor Fisher, SEO Strategist
Content Marketing
If you’re still only thinking about Millennials, you’re behind the proverbial 8-ball. The tendency to ostracize and distance younger generations as the “other” should be abandoned in favor of more inclusive, empathy-driven marketing approaches. For Gen Alpha, personalization isn’t innovative—it’s simply standard. Expect Alphas to have much more influence on family pocketbooks, too. One thing is clear: inclusion can’t just be a buzzword anymore.
Jacob DeVoogd, Content Strategist
We’ve fallen into a trap. The trap of thinking shorter is always better, that attention spans, unequivocally, have been cut down in every single media consumption context. The truth is, fragmented pre-roll and mid-roll mobile video bursts frequently fail to increase brand favorability. Environments like Snapchat, which draw higher attention levels, might be the perfect place for the return of long-form video content.
Jacob DeVoogd, Content Strategist
Social Media (& Influencer Marketing)
Competition for ad space is rising on Facebook and Instagram, driving up cost per click and cost per acquisition. Rethink your paid social strategy by allowing Facebook’s algorithm to do the heavy lifting of targeting and by creating ads that communicate your value.
Ben Vorwerk, Social Media Strategist
TikTok is quickly climbing the ranks of social media platforms, offering advertisers with beta access an attractive opportunity to reach a highly engaged audience. While the self-service ad platform is not yet available to all advertisers, those with beta access have shared optimism towards the fledgling ad platform.
Ben Vorwerk, Social Media Strategist
Conversion Rate Optimization
Thank you pages are commonplace in the online world, and are often considered the end of a conversion process. This article challenges that thinking and insists that all thank you pages are not created equal. Companies should consider testing thank you pages as vehicles to increasing customer engagement opposed to a reflexive and meaningless “thank you.”
Brandon Bever, Data & Analytics Strategist
Analytics
Google is much more than the most popular and most widely used search engine. Beyond searching anything you want, you can also use multiple tools made available by Google. Whether you’ve been in digital marketing for years or are new in the industry, Google provides valuable resources for every business.
Jeremy Schmidt, Data & Analytics
Design
Many of our clients write their own website content. Do you? If so, are you writing with, for example, a visually impaired person in mind? Are you writing chronologically rather than spatially? When creating links, are you describing actions as opposed to behaviors? Chances are you’re missing a few things to make your content accessible to all.
Luke Baldwin, Web Designer
A conversion is an action taken by the user that accomplishes a business goal. You need some tangible action to measure the success of your site—that’s your conversion. And good creative is designed to ease the user’s path to conversion.
Luke Baldwin, Web Designer