Quickly communicate your message to consumers.
Mobile is as prevalent as ever — so much so that Google’s algorithm even favors mobile-friendly sites. With the number of smartphone users in the U.S. expected to exceed 270 million by 2022* and the nearly constant proximity of cell phones to consumers, mobile marketing presents an opportunity to connect with a wide range of users anywhere, any time.
Mobile-responsive websites and email marketing campaigns, brand-centric apps, and social media channels all fall under the mobile marketing umbrella. The potential for brands to connect with consumers via SMS (short message service) and MMS (multimedia messaging service) takes mobile marketing to an extremely personal level.
SMS, more frequently known as text messaging, is one of the most popular forms of mobile marketing, and with good reason — the open rate for SMS is close to 100 percent. SMS can be an incredibly effective method for promoting your business or organization to receptive users. Our team will help you craft clear, concise messaging with direct CTAs.
While SMS is plain text, MMS allows you to send gifs, emojis, videos, and images for more engaging messaging. Send hyper-local coupon deals or highly personalized birthday greetings through MMS marketing. We’ll work with you to craft various multimedia campaigns that are appropriate to your business and users.
We develop an SMS solution that provides measurable campaigns so you can monitor the success of your promotions. We help track your mobile marketing campaigns so you can see what messages resonate with users and where you can optimize for further engagement. Most importantly, we’ll track the leads being generated from the campaign so you understand the business impact of these campaigns.
*Based on IIA research.