Trends

ChatGPT is changing how products are discovered and chosen. Learn what it means for ecommerce brands — and how to stay visible and competitive.

Learn how to measure and improve Answer Engine Optimization (AEO) using visibility, citations, and sentiment to grow brand presence in AI search.

YouTube is now the top social source cited in AI answers. Learn why it matters for AI search, video SEO, and brand visibility — and how marketers should respond.

OpenAI is testing ads in ChatGPT. Here’s what it means for marketers, how targeting works, and how brands should prepare for AI-driven advertising.

Key insights from CES 2026 on agentic AI, retail media, creators, and how they’re reshaping real-world marketing execution in 2026.

AI-driven search is reshaping SEO. Learn how to build authority, optimize for AI overviews, and stay visible in 2026 and beyond.

Learn how social commerce and influencer marketing drive trust, reach, and in-platform conversions as discovery and purchase merge in 2026.

Last-touch metrics are fading. Learn how multi-touch and AI-driven attribution improve ROI, forecasting, and growth strategies in 2026.

Learn how leading brands use data privacy, security, and transparency to build trust, reduce risk, and drive growth in 2026.

Learn how AI, first-party data, and real-time insights power hyper-personalized experiences that drive engagement and conversions in 2026.

Learn how automation and AI unify marketing, sales, and service to scale customer experience, improve alignment, and protect margins in 2026.

Discover how voice search optimization improves discoverability, UX, and competitive advantage for consumer shopping in 2026.

Top B2B brands are redefining SEO for the AI era — building authority, aligning paid and organic, and optimizing for intelligence, not algorithms.

Top B2C brands are using AI and predictive analytics to anticipate customer needs, creating seamless, data-driven experiences that drive loyalty and long-term growth.

Leading B2B brands are unifying SEO and social strategies to boost discoverability — creating content that ranks, engages, and builds authority across every channel.

Leading B2C brands are mastering voice, video, and social search — creating discoverable, AI-optimized content that connects with consumers wherever they explore.

Top B2B brands are using AI and RevOps to drive smarter forecasting, unified teams, and measurable marketing efficiency for faster, more predictable growth.

Leading B2C brands are turning social platforms into trusted commerce engines — blending storytelling, influencer partnerships, and shoppable content to drive authentic growth.

Leading B2B brands are using AI-powered multi-touch attribution to connect every interaction to revenue — unlocking smarter forecasting, budgeting, and growth decisions.

Leading B2C brands are driving efficient, profitable growth with AI-powered automation — optimizing spend, improving lifetime value, and doing more with less.

Top B2C brands are transforming chat, voice, and messaging into seamless buying experiences — where AI-powered conversations drive engagement and conversion.

Top B2B brands are redefining email success — optimizing for AI summaries, interactivity, and in-inbox engagement to deliver value before the click.

Top B2B brands are using AI and first-party data to deliver real-time, predictive customer experiences — turning personalization into a true growth engine.

Top B2C brands are transforming data privacy into a competitive edge — using transparency, trust, and ethical data practices to build lasting customer loyalty.

Discover five challenges facing private colleges and how modern, data-driven enrollment strategies outperform traditional recruitment tactics.

Smart B2B brands are turning Q5 into a growth window. Learn how leading marketers lower costs, capture attention, and gain share before FY25 planning starts.

Leading B2B brands use December’s quiet weeks to stay visible, nurture accounts, and set up Q1 pipeline wins. Here’s how to play it smart.

Learn how private colleges can turn unused analytics into powerful enrollment fuel. Use existing data to target better, fix funnel leaks, and automate smarter.

Discover how smart challenger brands use Q5 to lower CAC, launch products, and capture market share while big brands go dark after Dec. 25.

Leading brands avoid holiday CPM waste by controlling pressure, not chasing inventory. Here’s how to maximize efficiency and return.

Leading brands use AI in ad creative to scale smarter. See where AI drives ROI — and where human oversight still wins.

Turn stalled pipeline into revenue this Q4. Learn how leading B2B brands re-engage cold leads and dormant accounts before the new year.

Top DTC brands aren’t chasing discounts on Black Friday — they’re using Q4 to acquire and retain high-value customers for long-term growth.

Enterprise CMOs are reallocating spend into CTV, Retail Media, and Audio. Learn where top brands are scaling programmatic with real efficiency.

Top brands are breaking free from outdated paid media myths to cut waste, improve efficiency, and drive real pipeline growth.

What performance marketers are learning from Q4 Advantage+ and Performance Max tests — and how leading brands are structuring both to win.

Learn how leading brands are adapting to signal loss and driving holiday sales through quiet conversions in a cookieless world.

Top brands are turning proactive data privacy into trust, loyalty, and competitive edge. Discover how privacy strategies drive growth, not just compliance.

Leading enterprise brands are reframing brand spend as a revenue driver. Discover how performance branding aligns awareness with ROI.

Turn your branches into a competitive edge. Learn how location-based marketing can help your bank outshine digital-only competitors.

Top brands are replacing tracking with trust. Learn how CMOs can drive growth, engagement, and compliance in a privacy-first future.

How credit unions are using AI to break data silos, personalize the member journey, and compete with banks and fintechs.

Key takeaways from H1 2025 and how CMOs can reset strategy, rebalance brand vs. performance, and use AI effectively to drive growth in H2.

How strategic brands are leveraging Reddit to drive trust, visibility, and conversions — with actionable plays to make Reddit work for your business.

Learn how top brands are leveraging local SEO strategies to boost visibility, drive foot traffic, and increase conversions with proven tactics.

Instagram posts now show up in Google search. Learn how to turn social content into SEO assets and drive long-term traffic and visibility.

Stop obsessing over CPC. Learn why focusing on lead quality and conversions is key to better marketing ROI and efficient campaigns.

Learn more about Spotify’s latest ad updates, including enhanced targeting, AI-driven ad creation, and upgraded measurement tools to help marketers capture active attention and drive better results.

Five core areas marketing leaders should evaluate their SEO agency to ensure performance, transparency, and adaptability in a rapidly evolving search landscape.

A guide to evaluating your current paid media agency across ROI, attribution, AI integration, creative performance, and accountability.

Top window & door brands are consolidating their web presence to improve UX, boost SEO, and scale smarter. Here's why it's a strategic growth move.

Learn how HR SaaS marketers use intent data and predictive analytics to attract high-quality leads, optimize paid media, and boost marketing ROI.

Discover how to use AI and automation to scale lead gen efforts without losing the human touch that builds trust and drives real conversions.

Discover how HR SaaS companies — from enterprise to mid-size — can use Account-Based Marketing (ABM) to improve lead quality, shorten sales cycles, and drive scalable growth.

Boost foot traffic and increase rentals with local SEO tactics tailored for self-storage businesses.

Learn how top eComm brands use strategic storytelling to drive performance, build trust, and improve ROI across paid and organic channels.

Learn how top window & door brands turn local searches into sales by using SEO as a strategic lever for high-intent lead generation.

Learn how top eComm brands align their omnichannel campaigns with strategic revenue goals. Discover how segmentation, agility, and smarter measurement drive higher ROI and growth.

Learn how to boost self-storage conversion rates by optimizing your online booking process.

Learn how nostalgia-driven marketing campaigns can elevate your brand's social media presence.

Explore how AI is transforming search and marketing strategies, from social media integration to enhanced SEO, and learn how to optimize your brand for future visibility and engagement.

Explore how Google Ads’ expanded negative keyword limit for Performance Max campaigns can improve your campaign performance.

Learn the difference between A/B and multivariate testing, and understand when to use each to optimize website performance, drive conversions, and improve user experience.

Boost lead generation with high-funnel Q&A content that captures traffic and converts visitors into leads. Learn how to optimize your strategy with SEO and lead capture tactics.

Learn how to convert senior living leads into move-ins with a content strategy focused on nurturing prospects, building trust, and optimizing marketing automation for long sales cycles.

Learn how interactive emails can increase engagement, improve user experience, and drive higher conversions.

Stop wasting your Google Ads budget on brand terms. Focus on high-intent, non-brand keywords to improve ROI, reach new customers, and drive better results.

Learn the pros and cons of LinkedIn social media marketing for businesses.

Learn how to overcome misconceptions about senior living with a content strategy that builds trust, educates prospects, and fosters community, driving more conversions.

Learn how to optimize your Amazon product titles for 2025’s new policies.

Learn how to optimize Google Ads campaigns with ChatGPT, enhancing keyword research, ad creation, budget allocation, and performance analysis for improved efficiency and results.

Learn how to build and maintain a strong online reputation for your senior living community with strategies that foster trust, encourage reviews, and improve lead conversion.

Learn how AI predictive personalization can enhance your email marketing strategy.

Meta’s new conditional logic feature enhances lead qualification, personalizes user experience, and reduces form abandonment.

Meta's Threads is gaining traction, but is it worth your brand’s investment? Explore its growth, advertising potential, and challenges in our in-depth analysis.

Learn how AI Overviews in Google Search impact SEO, keyword rankings, and site traffic, in addition to strategies to enhance visibility and maximize organic reach.

Gain a competitive edge in the attention economy by leveraging influencer marketing, creator partnerships, and social-first strategies.

Generative Engine Optimization (GEO) is the next evolution of search, blending SEO strategies with AI-driven intent-based responses.

Boost your conversion rates with social proof. Learn how to optimize testimonials, ratings, and trust signals to enhance credibility and drive customer action.

Is your marketing team AI-enabled? Learn how to evaluate AI capabilities within your team and agency partner, optimize AI-driven strategies, and stay ahead in 2025.

Boost your conversion rates by optimizing micro-conversions — small but impactful actions that guide users toward macro-conversions.

UX and SEO work together to enhance search rankings and user satisfaction.

Discover five proven strategies for hyper-local search ads to drive in-store sales, including geofencing, local inventory ads, voice search optimization, and personalized content.

Learn from four proven abandoned cart email strategies for eCommerce brands, from multi-touch campaigns to A/B testing, to recover lost sales and boost conversions.

Learn how Google Ad Grants provides nonprofits with $10,000/month in free advertising credits to boost visibility, engage donors, and amplify their mission online.

Learn how to effectively market to Gen Z by leveraging influencers, providing clear product details, fostering community, and creating authentic brand experiences.

TikTok has redefined marketing norms with its focus on creativity, authenticity, and engagement. Learn actionable strategies to adapt and thrive in this evolving landscape.

TikTok's future hangs in the balance as legal battles and legislative actions create uncertainty for its 170 million U.S. users and advertisers.

As marketing budgets shrink, learn how to maximize the value of your content with strategies like repurposing, SEO optimization, and user-generated content.

Meta's Advantage+ creative enhancements optimize ad performance with AI-driven tools. Learn how to streamline workflows, improve engagement, and boost campaign ROI.

Learn how social media strategists excel as video content strategists, guiding the entire video process — from ideation to publishing — to drive engagement and build brand loyalty.

Aligning your marketing with your brand's core mission is key to long-term success. Learn how authenticity, customer connection, and targeted strategies drive meaningful results.

Core Web Vitals impact user experience and SEO rankings. Discover actionable strategies to optimize LCP, INP, and CLS for a faster, more stable website.

Discover how user-generated content (UGC) enhances SEO strategies by boosting authenticity, meeting search intent, and improving search visibility. Learn actionable tips to leverage UGC effectively.

Discover why online reputation management is essential for brands today. Learn how ORM builds trust, enhances visibility, strengthens customer relationships, and ensures long-term success.

Learn how to compete with aggregate sites like Reddit and Angi in search results. Discover strategies for leveraging SEO, creating dynamic pages, and maximizing your brand's unique value.

Discover how to use Pinterest Trends to enhance your content strategy. Learn to align with rising keywords, seasonal trends, and audience insights to boost visibility, engagement, and conversions.

Discover how Spinutech leverages Relume AI to streamline website strategies with faster collaboration, informed client involvement, and seamless integration for impactful results.

Discover the difference between a brand refresh and a rebrand. Learn when to update your visual identity or redefine your brand's mission to stay competitive and connect with your audience.

With a potential U.S. ban of TikTok looming, better understand how this impacts your TikTok marketing and where you should be investing your social media marketing efforts.

Discover the top data and analytics trends for 2025, including AI-driven insights, privacy-first models, CDPs, cross-channel attribution, CLV, and ethical AI practices.

Discover the top email and marketing automation trends for 2025, including hyper-personalization, zero-party data, AI-powered analytics, interactive emails, and privacy-first strategies.

Discover the top CRO trends for 2025, including AI-powered personalization, advanced testing strategies, first-party data, behavioral nudges, and post-conversion optimization.

Discover the top content strategy trends for 2025, including first-person insights, AI tools, repurposing strategies, and full-funnel reporting to maximize ROI.

Explore the top social media trends for 2025, from AI-driven influencer testing and live shopping to AR experiences, campaign simplification, and enhanced safety features.

Discover the top SEO trends for 2025, including AI-powered search, content depth, Core Web Vitals, voice and visual optimization, local targeting, and video SEO strategies.

Discover the top paid media trends for 2025, including rising CPCs, search fragmentation, AI-driven personalization, first-party data value, and AI-generated product imagery.

Discover why Q5, the period between Christmas and New Year’s, is a prime opportunity for advertisers. Learn strategies to boost sales, build brand awareness, and engage post-holiday shoppers.

Explore TikTok's GMV Max, the AI-driven ad solution for maximizing eCommerce sales. Compare it to Google PMAX and Meta Advantage+ to find the best fit for your strategy.

Maximize ROI with tailored paid media strategies designed for franchise-based businesses.advertisers.

Maximize your digital marketing ROI with Landing Page Optimization. Learn how aligning ad clicks with optimized landing pages boosts conversions across paid, social, and email channels.

Learn how to repurpose content effectively to extend its lifespan, reach new audiences, and improve SEO. Discover practical strategies to transform blog posts, videos, newsletters, and more into valuable, engaging content across multiple platforms.

Learn what lead scoring is, why it's essential for aligning sales and marketing, and how to choose the right model to prioritize high-value leads and drive more conversions.

Learn how WYSIWYG tools empower quick, visual content edits and when to involve developers for complex updates, ensuring a seamless user experience and site performance.

Discover how evaluating your brand’s strengths can unlock growth opportunities. Learn key strategies for brand assessment, differentiation, and driving customer loyalty.

Understand the essential guardrails for using generative AI in content creation, from human review and fact-checking to bias monitoring and ethical guidelines, ensuring high-quality, accurate, and trustworthy content.

Learn how Google Autocomplete influences search behavior and discover strategies for your business to maintain visibility, manage online reputation, and leverage autocomplete for effective content and SEO growth.

Explore how AI is transforming social media platforms like TikTok, Reddit, X, and Meta. Learn about new features, their impact on content creation and user experience, and the challenges of balancing innovation with ethical AI use.

Discover how Google’s AI model, Gemini, is transforming Google Ads campaign creation. Learn how this tool enhances asset generation, improves performance, and enables faster, more personalized ad strategies for advertisers.

Learn how to navigate social media marketing during election season with tips on brand safety, managing ad auction competition, crisis planning, and leveraging authentic content to stay relevant and engaged with your audience.

SEO best practices are always evolving. Learn why following them blindly isn't the key to success and how to create content that truly benefits users and stays resilient against algorithm changes.

Learn how email marketing can enhance your SEO strategy by driving traffic, optimizing keywords, leveraging seasonal trends, and building brand trust—all to boost your content's visibility and site performance.

Discover the latest features in Microsoft Advertising, from maximize conversion value bid strategies to Performance Max search terms insights. Learn how these updates compare to Google Ads and what they mean for your advertising strategy.

The future of search marketing are Intentional Search Experiences (ISEs). Better understand what ISEs are and how you can build your SEO strategies around them.

Made-for-advertising websites (or MFAs) are where advertising dollars go to die. Here is how to keep your media spend safe and reduce ad waste in your digital marketing campaigns.

Social commerce is expected to account for 5% of all U.S. ecommerce sales by 2025. Learn why your brand should be investing in developing a social media shopping experience.

Jury’s out on whether Gemini will be the game-changer Google believes it to be, but there is no question it has already created challenges and opportunities for digital marketers.

When it comes to investing in branding, business leaders want to be able to quantify the ROI. How do you put a number value on your brand? Well, there are metrics that can help.

Google has been declared a monopoly in the search engine market. What does that mean for the future of digital marketing? Spinutech offers a view beyond the horizon.

Political content can create challenges for marketers who need to advertise without harming their brand. Learn how to navigate election season as an advertiser.

Every content piece is an investment. A content distribution strategy enables you to reach and engage your target audience, increasing your return on that investment.

Google’s algorithm update makes it more difficult for small publishers to compete in the search space. But there are strategies they can use to remain competitive and even win.

The influx of political advertising during election season creates unique challenges for marketers. But there are strategies for adapting your ad campaigns to remain competitive.

Email and marketing automation are powerful tactics for lead generation. Learn more about how they enable your business to efficiently attract, nurture, and convert prospects at scale.

Having a stronger connection between Sales and Marketing is mutually beneficial to both teams and critical for both your brand and your customers alike.

Are you a new CMO with a new content strategy in mind for your digital marketing? Well you wouldn’t be our first. Here is our approach to collaborating with a new partner.

With the news that Google is reversing course on its plan to phase out third-party cookies, here is what you need to know about the impact to your digital marketing strategy.

LinkedIn has evolved from a job posting site to a powerful ad platform. Learn about its unique capabilities, precise targeting, and innovative ad formats that can elevate your marketing strategy.

What good is great website content if your users can’t find it? Better understand how to organize your content and structure your navigation to optimize findability.

Dive deep into the mechanics of Google Local Services Ads, explore the ranking factors that influence their success, and learn tips on how to get the most out of your LSAs.

Discover how experimentation with CRO can lead to data-driven insights that mitigate risk, help you uncover user behavior, and improve key KPIs.

Here are four steps to optimizing your Performance Max paid media campaigns to drive better-quality leads for your business.

TikTok has made it easier than ever for marketers to convert users into customers directly on the platform. We know because we’ve tried — and succeeded.

Paid media and marketing automation aren’t the most natural pairing, but there are opportunities to connect these digital marketing tactics to help both efforts drive better results.

Not all digital marketing fits the funnel approach. If you’re looking to succeed in the SEO space, you need a website that embraces the pillar approach.

The process of updating and improving your website is never finished — even after a redesign. Here is why website CRO is exactly what your redesigned website needs to sustain success.

Enhanced Conversions is one the most talked about tools in Google’s belt. But is it as good as advertised? We dig into the pros and cons of this advancing tracking method.

Instagram’s update to their algorithm is a green light for original content creators and a red light to aggregator accounts that repost content.

The line between social and search is more blurred than ever — and if you’re not incorporating SEO recommendations into your social media strategy, that’s a mistake.

If you want to future-proof your content and stand out in a sea of AI-generated sameness, now is the time to invest in content personalization.

Google’s latest algorithm update aims to better distinguish between helpful and unhelpful content, cracking down on poor-quality content with no genuine value.

Google is the battleground for ecommerce — and the field is shifting. If you don’t adapt your website SEO strategy with it, you’re going to be on the losing side.

Better understand what YouTube Shorts is, the marketing value it provides for brands, and how you can effectively incorporate it into your social media strategy.

There are a number of businesses today failing to fully utilize CRO in their digital marketing because they only see it as A/B testing. Don’t be one of them.

Data is the fuel of marketing automation. If you’re not following these four best data practices, you’re not getting the most out of our marketing automation.

The reason your content is not moving the needle is because your content production process is broken. You can change that by embracing an end-to-end content production model.

If you’re only using marketing automation for emails, you’ve got some catching up to do. Here are four ways to make more effective use of marketing automation.

With the news that TikTok is beta testing long-form video, now is the time to start incorporating it into your social media strategy, if you haven’t already.

If your website experienced a downturn in organic search last year, Google helpful content updates may have exposed flaws in the SEO foundation of your site.

Here are five common mistakes businesses make in their lead generation and what you can do to avoid standing in the way of your own growth.

Three quick tips for business owners and digital marketers who are new to Google Analytics 4 and looking to get acclimated to the new iteration of the platform.

Explore how you can create more powerful marketing automation campaigns through chatbots and SMS marketing that connect with and engage your customers.

Better understand Conversion Rate Optimization (CRO) and how it can help you better understand your users and what drives, blocks, and persuades them.

Learn more about Google Ads' responsive search ads and what best practices to follow when developing and testing the creative for your own RSAs.

Learn how you can deliver the right message to the right user at the right time by building audience segments and developing personalized content.

Learn more about Google's latest automated feature and how it can help your long-form content rank for more keywords.

With the social media landscaping shifting in the wake of new data sharing and privacy policies, sequential messaging on social media can help you cut through the clutter.

Better understand how to build a stronger connection with consumers by understanding the emotional motivators that drive your target audience.

Spinutech's account service team members and project managers each bring a unique skillset to the table that benefits the client and our strategists.

Digital marketing and lead generation go hand-in-hand. Learn how to get higher-quality leads with these tips.

Better understand how Spinutech's approach to data and analytics sets us apart from other digital marketing agencies.

Ecommerce is becoming a larger part of every successful business. Learn about the 7 Must-Haves For a Successful Ecommerce Website and how Spinutech can help your business reach them.

Find out the benefits a digital marketing agency can offer your organization, and how Spinutech can help achieve your company's goals.

Inbound marketing is one of the best ways to increase traffic to your website. Here are some tips about how to plan an inbound marketing strategy, and how Spinutech can help realize your company's goals.

Level up your digital marketing results when you pair Google Analytics data with UTM codes.

Here are important questions you should ask a digital marketing agency before partnering with them, and why you should ask them.

Learn how Google's new image extension feature help you take your digital ads to the next level.

In the digital marketing industry, we live and breathe acronyms. If you've ever felt a little dazed by them, we can help you make sense of them.

Learn how to build a martech stack that streamlines your advertising efforts with these tips from our digital marketing experts.

Let's look at some factors to help you determine when and how your company should take the plunge into marketing automation.

Don't leave customer engagement on the table. An email platform that can grow with your organization is no longer a nice-to-have — it's a necessity.

Looking to build your online presence? Learn the difference between social media consulting and management, and which one you need to thrive.

The newest version of Google Analytics is a “future-proof” reporting tool designed to address long-term online privacy concerns

Attraction over acquisition.

Reach a global audience by implementing best practices aimed at optimizing your international targets.

Market research allows you to take a microscope to your target audience and build more informed marketing strategies based on their needs, preferences, and behaviors.

Get up close and personal with your target audience and better understand your industry through social media listening.

Take advantage and leverage your marketing analytics to make impactful business decisions.

Persona development and audience segmentation facilitate a tailored marketing approach that makes messaging more effective.

Today's websites are less about pushing information and more about designing for the user.

Know the answers to these three questions before you begin CRO testing.

Maintaining accurate and consistent local citations across a variety of internet directories keeps an open line of communication between you and your customers.

Make sure you're measuring the right metrics to ensure success in your digital marketing campaigns.

Marketing automation can bring significant benefits to a successful B2B strategy.

Digital marketing lets you accurately track your marketing performance. Data-driven decisions ensure you're getting the most of your marketing budget.

The popularity of video content continues to grow, and incorporating video into your marketing strategy is critical to remaining competitive.

Duplicate content happens, either intentionally or by accident. However, it can have implications for your overall site health.

Minimal changes can lead to maximum results and increased ROI when you invest in A/B testing.

Connect to your audience and drive engagement with a smart email marketing campaign.

Content may be king, but how it ascended to the throne is critical to understanding its vital role in a digital marketing strategy.

Find inspiration and opportunities for your site with an SEO competitive analysis.

Hyper-focused local advertising works to reach your exact target audience.

Online reputation management is more than just positive and negative reviews.

Successful email marketing campaigns provoke a response.

These strategies help take your paid social media campaigns to the next level and increase your ROI.

Deliver the content your subscribers want, when they want it, to increase email open rates.

Use Facebook's Lookalike Audiences and Google's Similar Audiences to build upon your remarketing strategy and find qualified leads.

Continually testing small, strategic changes can produce significant customer insights and a bigger return on your investment.

Developing a concrete content calendar can help you feel confident in your long-term social media goals.

Implementing a structured data strategy helps Google understand the content on your page.

Create content that resonates with users through strategic keyword research.

Refine your calls-to-action to maximize your search and social PPC accounts to engage and convert potential customers.

More than 200 factors make up what search engines are looking for when they rank your content.

With more than 200 billion emails sent each day, email marketing is far from dead. It's important to create communications that your audience wants to read — to avoid you ending up in the junk folder.

A proven way to analyze the performance of your content, A/B testing is critical in any marketing strategy. A/B testing determines the benefit or draw back of changes made to a particular asset. Almost any asset that can be customized has the ability to be A/B tested, think landing pages, emails with a call-to-action, paid search copy, and more.

Take your content marketing from good to great by giving your audience what they want.

Key performance indicators measure your social media vitals and establish a baseline for an ongoing social strategy.

Google's updated review gating guidelines explicitly prohibit a common practice. But you can still protect your online reputation with a change in approach to review solicitation.

Now you're ready to pay to play, but where do you start and how do you measure success? The only way to measure the success of your social media campaigns is by tracking the right social media KPIs. Say goodbye to fan, follower, and “like” metrics. Those won't matter when it comes to your ROI.

Your choice of metrics is incredibly important to the success of your site and should not be taken lightly. They will help guide your optimizations and any potential shifts in your strategy.

Content marketing in the digital age is a little different. You can't judge your success by how many copies of a book were sold or the subscription rate for a newspaper or magazine.

Imagine being in Times Square and there is not a single billboard. Or, imagine flipping through your favorite magazine without an ad in sight. This is the case on the internet with about 615 million devices now using AdBlock.

Understanding paid media channels, targeting, and tactical capabilities can be overwhelming. Whether it's paid search, display, or video advertising, trying to discern what you should measure and why can be cumbersome. Now, mix in the gigantic waves of metrics and data and you can quickly feel like you're drowning.

A lot of people use YouTube as a music player with AutoPlay. Google charges for TrueView ads on a pay-per-view basis. Are they views or are they listens?

Having an understanding of your sales funnel allows you to better understand which marketing tactics are best suited for attracting new prospects. If you Google what a sales funnel looks like, for the most part, you see similar models broken down into different tiers. You will notice models consisting of as few as three stages and some with as many as eight. This is due to how granular you want to be when looking at the different tiers of your sales funnel.

Google is once again testing a new search ad format. As before, this new format appropriates even more ad real estate. However, its primary purpose is to take the next step towards integrating machine learning more deeply with ad creative and testing.

Video is leading the digital world and can be an amazing tool for your marketing strategy.

When it comes to SEO, it is all about implementing best practices and a good user experience, but how do you measure success in SEO?

So, you've finally decided to dip your toe into the great, big, seemingly confusing world of social media. Congrats, you've officially joined over five million other businesses advertising on social media!

In the age of traditional marketing, word of mouth (WOM) was the way to move the needle for brands. Now, in a time of online marketing and low attention spans, brands still recognize the importance of WOM and look to online influencers to generate a digital buzz for omnichannel sales.

It may feel counterintuitive to stop trying to sell your products, but it can work.

As organic reach has decreased over the past few years, many business owners have turned to boosted posts to reach a larger audience. But are they using it correctly?

It's not always easy to calculate ROI for digital projects. Here are some tips on working the numbers.

As we dive into Q4, now is the perfect time to begin putting together your 2018 social media strategy. Many businesses finalize their marketing budgets around this time, so it only makes sense to include your social media strategy in this conversation.

Call tracking allows you to track phone calls from your digital marketing efforts. Learn more about how call tracking can be used for your business.

If you run a local business, one of the best things you can do is make sure you're appearing on Google Maps.

Bing Ads is that kid you never talked to in high school. Your assumptions were wrong, and he's a lot cooler than you thought.

When it comes to Facebook advertising, there is always something new popping up. As digital strategists, we have to stay on top of these ever-evolving trends. Read on to learn some best practices and A/B testing tips to help make your next Facebook campaign stand out.

Influencer marketing is important for any business in any industry. Learn how businesses can leverage an influencer strategy on social media.

Find success with effective targeting for your display and video campaigns. Explore the types of targeting we typically recommend and learn when to apply each tactic.

More changes are coming to AdWords in the form of Expanded Text Ads. Learn what you need to do to be ready.

Most PPC case studies won't actually tell you anything. They're just marketing materials written by agencies to get your business.

We took a look at the world's largest online retailer's marketing budget and came up with some key takeaways that can apply to businesses large and small.

Everything you need to know about Google My Business. How to add new businesses, claim existing profiles, transfer ownership, merge duplicates, and more.

Need to know how to improve your Business Ranking with Google?

How much traffic should your website get? Find out with the 7 essential metrics and benchmarks you should be measuring.

As a nonprofit, what would you say if we could get you $10,000 per month to use towards Google Adwords?