Trends

The line between social and search is more blurred than ever — and if you’re not incorporating SEO recommendations into your social media strategy, that’s a mistake.

If you want to future-proof your content and stand out in a sea of AI-generated sameness, now is the time to invest in content personalization.

Google’s latest algorithm update aims to better distinguish between helpful and unhelpful content, cracking down on poor-quality content with no genuine value.

Google is the battleground for ecommerce — and the field is shifting. If you don’t adapt your website SEO strategy with it, you’re going to be on the losing side.

Better understand what YouTube Shorts is, the marketing value it provides for brands, and how you can effectively incorporate it into your social media strategy.

There are a number of businesses today failing to fully utilize CRO in their digital marketing because they only see it as A/B testing. Don’t be one of them.

Data is the fuel of marketing automation. If you’re not following these four best data practices, you’re not getting the most out of our marketing automation.

The reason your content is not moving the needle is because your content production process is broken. You can change that by embracing an end-to-end content production model.

If you’re only using marketing automation for emails, you’ve got some catching up to do. Here are four ways to make more effective use of marketing automation.

With the news that TikTok is beta testing long-form video, now is the time to start incorporating it into your social media strategy, if you haven’t already.

If your website experienced a downturn in organic search last year, Google helpful content updates may have exposed flaws in the SEO foundation of your site.

Here are five common mistakes businesses make in their lead generation and what you can do to avoid standing in the way of your own growth.

Three quick tips for business owners and digital marketers who are new to Google Analytics 4 and looking to get acclimated to the new iteration of the platform.

Explore how you can create more powerful marketing automation campaigns through chatbots and SMS marketing that connect with and engage your customers.

Better understand Conversion Rate Optimization (CRO) and how it can help you better understand your users and what drives, blocks, and persuades them.

Learn more about Google Ads' responsive search ads and what best practices to follow when developing and testing the creative for your own RSAs.

Learn how you can deliver the right message to the right user at the right time by building audience segments and developing personalized content.

Learn more about Google's latest automated feature and how it can help your long-form content rank for more keywords.

With the social media landscaping shifting in the wake of new data sharing and privacy policies, sequential messaging on social media can help you cut through the clutter.

Better understand how to build a stronger connection with consumers by understanding the emotional motivators that drive your target audience.

Spinutech's account service team members and project managers each bring a unique skillset to the table that benefits the client and our strategists.

Digital marketing and lead generation go hand-in-hand. Learn how to get higher-quality leads with these tips.

Better understand how Spinutech's approach to data and analytics sets us apart from other digital marketing agencies.

Ecommerce is becoming a larger part of every successful business. Learn about the 7 Must-Haves For a Successful Ecommerce Website and how Spinutech can help your business reach them.

Find out the benefits a digital marketing agency can offer your organization, and how Spinutech can help achieve your company's goals.

Inbound marketing is one of the best ways to increase traffic to your website. Here are some tips about how to plan an inbound marketing strategy, and how Spinutech can help realize your company's goals.

Level up your digital marketing results when you pair Google Analytics data with UTM codes.

Here are important questions you should ask a digital marketing agency before partnering with them, and why you should ask them.

Learn how Google's new image extension feature help you take your digital ads to the next level.

In the digital marketing industry, we live and breathe acronyms. If you've ever felt a little dazed by them, we can help you make sense of them.

Learn how to build a martech stack that streamlines your advertising efforts with these tips from our digital marketing experts.

Let's look at some factors to help you determine when and how your company should take the plunge into marketing automation.

Don't leave customer engagement on the table. An email platform that can grow with your organization is no longer a nice-to-have — it's a necessity.

Looking to build your online presence? Learn the difference between social media consulting and management, and which one you need to thrive.

The newest version of Google Analytics is a “future-proof” reporting tool designed to address long-term online privacy concerns

Attraction over acquisition.

Reach a global audience by implementing best practices aimed at optimizing your international targets.

Market research allows you to take a microscope to your target audience and build more informed marketing strategies based on their needs, preferences, and behaviors.

Get up close and personal with your target audience and better understand your industry through social media listening.

Take advantage and leverage your marketing analytics to make impactful business decisions.

Persona development and audience segmentation facilitate a tailored marketing approach that makes messaging more effective.

Today's websites are less about pushing information and more about designing for the user.

Know the answers to these three questions before you begin CRO testing.

Maintaining accurate and consistent local citations across a variety of internet directories keeps an open line of communication between you and your customers.

Make sure you're measuring the right metrics to ensure success in your digital marketing campaigns.

Marketing automation can bring significant benefits to a successful B2B strategy.

Digital marketing lets you accurately track your marketing performance. Data-driven decisions ensure you're getting the most of your marketing budget.

The popularity of video content continues to grow, and incorporating video into your marketing strategy is critical to remaining competitive.

Duplicate content happens, either intentionally or by accident. However, it can have implications for your overall site health.

Minimal changes can lead to maximum results and increased ROI when you invest in A/B testing.

Connect to your audience and drive engagement with a smart email marketing campaign.

Content may be king, but how it ascended to the throne is critical to understanding its vital role in a digital marketing strategy.

Find inspiration and opportunities for your site with an SEO competitive analysis.

Hyper-focused local advertising works to reach your exact target audience.

Online reputation management is more than just positive and negative reviews.

Successful email marketing campaigns provoke a response.

These strategies help take your paid social media campaigns to the next level and increase your ROI.

Deliver the content your subscribers want, when they want it, to increase email open rates.

Use Facebook's Lookalike Audiences and Google's Similar Audiences to build upon your remarketing strategy and find qualified leads.

Continually testing small, strategic changes can produce significant customer insights and a bigger return on your investment.

Developing a concrete content calendar can help you feel confident in your long-term social media goals.

Implementing a structured data strategy helps Google understand the content on your page.

Create content that resonates with users through strategic keyword research.

Refine your calls-to-action to maximize your search and social PPC accounts to engage and convert potential customers.

More than 200 factors make up what search engines are looking for when they rank your content.

With more than 200 billion emails sent each day, email marketing is far from dead. It's important to create communications that your audience wants to read — to avoid you ending up in the junk folder.

A proven way to analyze the performance of your content, A/B testing is critical in any marketing strategy. A/B testing determines the benefit or draw back of changes made to a particular asset. Almost any asset that can be customized has the ability to be A/B tested, think landing pages, emails with a call-to-action, paid search copy, and more.

Take your content marketing from good to great by giving your audience what they want.

Key performance indicators measure your social media vitals and establish a baseline for an ongoing social strategy.

Google's updated review gating guidelines explicitly prohibit a common practice. But you can still protect your online reputation with a change in approach to review solicitation.

Now you're ready to pay to play, but where do you start and how do you measure success? The only way to measure the success of your social media campaigns is by tracking the right social media KPIs. Say goodbye to fan, follower, and “like” metrics. Those won't matter when it comes to your ROI.

Your choice of metrics is incredibly important to the success of your site and should not be taken lightly. They will help guide your optimizations and any potential shifts in your strategy.

Content marketing in the digital age is a little different. You can't judge your success by how many copies of a book were sold or the subscription rate for a newspaper or magazine.

Imagine being in Times Square and there is not a single billboard. Or, imagine flipping through your favorite magazine without an ad in sight. This is the case on the internet with about 615 million devices now using AdBlock.

Understanding paid media channels, targeting, and tactical capabilities can be overwhelming. Whether it's paid search, display, or video advertising, trying to discern what you should measure and why can be cumbersome. Now, mix in the gigantic waves of metrics and data and you can quickly feel like you're drowning.

A lot of people use YouTube as a music player with AutoPlay. Google charges for TrueView ads on a pay-per-view basis. Are they views or are they listens?

Having an understanding of your sales funnel allows you to better understand which marketing tactics are best suited for attracting new prospects. If you Google what a sales funnel looks like, for the most part, you see similar models broken down into different tiers. You will notice models consisting of as few as three stages and some with as many as eight. This is due to how granular you want to be when looking at the different tiers of your sales funnel.

Google is once again testing a new search ad format. As before, this new format appropriates even more ad real estate. However, its primary purpose is to take the next step towards integrating machine learning more deeply with ad creative and testing.

Video is leading the digital world and can be an amazing tool for your marketing strategy.

When it comes to SEO, it is all about implementing best practices and a good user experience, but how do you measure success in SEO?

So, you've finally decided to dip your toe into the great, big, seemingly confusing world of social media. Congrats, you've officially joined over five million other businesses advertising on social media!

In the age of traditional marketing, word of mouth (WOM) was the way to move the needle for brands. Now, in a time of online marketing and low attention spans, brands still recognize the importance of WOM and look to online influencers to generate a digital buzz for omnichannel sales.

It may feel counterintuitive to stop trying to sell your products, but it can work.

As organic reach has decreased over the past few years, many business owners have turned to boosted posts to reach a larger audience. But are they using it correctly?

It's not always easy to calculate ROI for digital projects. Here are some tips on working the numbers.

As we dive into Q4, now is the perfect time to begin putting together your 2018 social media strategy. Many businesses finalize their marketing budgets around this time, so it only makes sense to include your social media strategy in this conversation.

Call tracking allows you to track phone calls from your digital marketing efforts. Learn more about how call tracking can be used for your business.

If you run a local business, one of the best things you can do is make sure you're appearing on Google Maps.

Bing Ads is that kid you never talked to in high school. Your assumptions were wrong, and he's a lot cooler than you thought.

When it comes to Facebook advertising, there is always something new popping up. As digital strategists, we have to stay on top of these ever-evolving trends. Read on to learn some best practices and A/B testing tips to help make your next Facebook campaign stand out.

Influencer marketing is important for any business in any industry. Learn how businesses can leverage an influencer strategy on social media.

Find success with effective targeting for your display and video campaigns. Explore the types of targeting we typically recommend and learn when to apply each tactic.

More changes are coming to AdWords in the form of Expanded Text Ads. Learn what you need to do to be ready.

Most PPC case studies won't actually tell you anything. They're just marketing materials written by agencies to get your business.

We took a look at the world's largest online retailer's marketing budget and came up with some key takeaways that can apply to businesses large and small.

Everything you need to know about Google My Business. How to add new businesses, claim existing profiles, transfer ownership, merge duplicates, and more.

Need to know how to improve your Business Ranking with Google?

How much traffic should your website get? Find out with the 7 essential metrics and benchmarks you should be measuring.

As a nonprofit, what would you say if we could get you $10,000 per month to use towards Google Adwords?